Logo and Rebranding Stories of 2024
10. Audi’s new branding is proving almost as controversial as Jaguar’s
The rebrand of car maker Audi ditched its famous four interlocking rings in favor of a new capitalised wordmark, AUDI. Like with any big rebrand, many fans were not impressed.
09. Bose’s new rebrand showcases its hand-drawn heritage logo
The story of Bose’s rebrand by COLLINS celebrated its heritage while carrying its legacy into the modern age with a new color palette, sleek new typography, and an authoritative brand voice. The brand kept its original wordmark, with only minor tweaks made.
08. A designer has "fixed" the controversial new Jaguar logo
We were surprised to see that this year’s Jaguar story wasn’t higher on our list, but we know that this rebrand really got people talking. The rebrand saw a new mixed-case wordmark, a monogram, and a tweaked version of its famous leaping animal, and people were really upset about it. One TikTokker subsequently "fixed" the logo, and garnered an awful lot of likes in the process.
07. Lego’s vibrant new brand identity feels both nostalgic and timeless
Seventh on our list was our story about Lego, which unveiled a full new brand identity that brought cohesiveness across its range of products. It cleverly uses Lego bricks to construct both physical and digital assets, with an emphasis on learning through play.
06. The Harris x Walz logo gets a subtle yet effective design tweak
The Harris x Walz logo was given a more authoritative feel in August thanks to a humble bit of kerning. The new logo irons out visual impurities like letter height and centring, making it much more powerful and scalable (though it turned out not to be powerful enough…).
05. The new Slipknot logo is a real Disasterpiece
In at number five is Slipknot’s new logo, which appeared on a limited edition set of T-shirts. The new take on the ‘S’, which is more vertically elongated with smoother edges than the former version, seemed to really upset fans.
04. The new Las Vegas Raiders logo is as sharp as a blade
The Las Vegas Raiders released a clever 65th anniversary logo, which made use of its traditional crossed swords motif. This was another one that divided opinion and plenty of you enjoyed reading about it (or at least read about it, we can’t always tell if you’ve enjoyed it or not).
03. Tiger Woods’ new logo has a genius hidden meaning
After splitting from Nike, Tiger Woods announced his new brand Sun Day Red. Its logo features a tiger adorned with 15 stripes, representing each of Woods’ 15 major titles.
02. Users are already poking fun at the Discord rebrand
Back in May, Discord announced yet another brand refresh to mark its ninth anniversary. The rebrand tweaked the UI and adopted a darker brand color, but it was the tagline ‘Group chat that’s all fun and games’ that drew most attention.
01. The new Mazda logo was long overdue
And in first place is a story from July 2024 about the new Mazda logo. Our freelancer Joe Foley argued that the new flatter design may not break the mould, but was totally necessary.
Conclusion
In conclusion, 2024 was a year of big changes in branding, with many companies opting to revamp their logos and rebrands. Here, we’ve looked back at the most popular stories of the year, from Audi’s controversial rebrand to Lego’s vibrant new brand identity.
FAQs
Q: What was the most popular rebrand of 2024?
A: Audi’s new branding was the most popular rebrand of 2024, with many fans divided on the new design.
Q: What was the most controversial rebrand of 2024?
A: Jaguar’s rebrand was one of the most controversial of 2024, with many fans upset about the new logo.
Q: What was the most interesting rebrand of 2024?
A: Lego’s new brand identity was one of the most interesting of 2024, incorporating Lego bricks into its design.
