AI-Powered Product Purchaser

Perplexity Introduces New Feature for Seamless Shopping Experience

Perplexity is rolling out a new feature that will let Pro subscribers purchase a product without leaving its AI search engine. When searching for a product using Perplexity, Pro members based in the US can now choose a “Buy with Pro” button that will automatically order the product using saved shipping and billing information.

What to Expect

Perplexity says all products purchased through Buy with Pro come with free shipping. For products that don’t support Buy with Pro, Perplexity will redirect users to the merchant’s website to complete their purchase. Perplexity’s product cards will show whether you can “Buy with Pro.”

No Commercial Element Involved

When asked whether Perplexity gets any kickback from sales made through its Buy with Pro button, Perplexity spokesperson Sara Platnick said, “As of now, we do not,” adding that “there’s no commercial element” to the feature.

New AI Shopping Features for All Users

Users who aren’t subscribed to Perplexity’s $20 / month Pro option will still see other updated AI shopping features, including new product cards that will appear for product-related searches. For users in the US, these cards show a product image and its price, along with AI-written summaries of key features and reviews.

Additional Features for Pro Users

Perplexity is also launching a new AI-powered “Snap to Shop” search tool that will let all users take a picture of a product and ask questions about it, similar to Google Lens. This feature will only be available to Pro users at launch. Perplexity also already lets Pro users make visual searches unrelated to shopping.

Expanding Shopping Tools for Merchants

It seems that Perplexity is looking to expand shopping tools for merchants as well. The company is rolling out a new merchant program that will give sellers “insights into search and shopping trends that surface their products.” It also increases the chance that Perplexity will recommend their products.

Conclusion

Perplexity is continuously striving to improve its AI-powered search engine, making it easier for users to find and purchase products. With the new Buy with Pro feature, Pro subscribers can now seamlessly purchase products without leaving the search engine.

Frequently Asked Questions

Q: Is Perplexity getting any kickback from sales made through its Buy with Pro button?
A: No, according to Perplexity spokesperson Sara Platnick, there is no commercial element involved in the feature.

Q: Will all products be available for purchase through Buy with Pro?
A: No, only products that support Buy with Pro will be available for purchase through this feature.

Q: Will users who aren’t subscribed to Perplexity’s Pro option still see AI shopping features?
A: Yes, users who aren’t subscribed to Perplexity’s Pro option will still see new product cards and AI-written summaries of key features and reviews.