Jaguar’s New Electric Concept Car: A Bold Reboot
It feels like the branding world has been talking of nothing else since Jaguar’s rebrand a couple of weeks ago. For anyone who missed it, Jaguar has changed one of the world’s most popular car logos and launched a mixed case wordmark, logo, and typeface with a striking new campaign, which contained no actual cars.
The New Car: A Pink Reboot
Ahead of the official launch at Miami Art Week at 1am UK time, pictures of Jaguar’s new electric concept car have been leaked. The car is what I imagine Barbie and Action Man would come up with if asked to create a car. It’s got the masculine energy of Action Man without the camo and… it’s very, very pink. I’m not saying that’s a bad thing by the way, that’s just the vibes I’m getting. Let’s just say, if Ken were a secret agent, he would probably drive this car.
The Design
The car brand teased an image of the same car in blue recently, which controversially has no rear window. That’s right. You literally cannot see through the back of it. Instead, it has a camera and digital mirror setup. I don’t think I’m the only one who doesn’t really get how that will work, though I’m sure Jaguar has thought it through. Just like it thought through its rebrand and advert that didn’t include any cars… no wait. I’m sure it’s all part of a grand plan, culminating with tonight’s announcement.
The Iconic Symbol
The iconic symbol of the ‘growler’ is nowhere to be seen, and has been replaced by the ‘leaper’ logo of a jaguar as well as the new wordmark. The car itself has a giant bonnet, in the style of Lady Penelope’s FAB1 from Thunderbirds, and the memes have of course, already started.
What’s Next?
There’s also what looks like a pop-out section, James Bond style, which is probably where the cameras sit, potentially as a replacement for standard wing mirrors. More details will be revealed in just a few hours, so watch this space.
Conclusion
Jaguar’s new electric concept car is a bold reboot for the brand, with a design that’s certainly eye-catching. Whether or not it will be a success remains to be seen, but one thing’s for sure – it’s generating a lot of buzz.
FAQs
Q: What is the new logo for Jaguar?
A: The new logo is a mixed case wordmark, logo, and typeface, featuring the ‘leaper’ logo of a jaguar.
Q: What is the design of the new car?
A: The car is a pink electric concept car with a giant bonnet and a camera and digital mirror setup instead of a rear window.
Q: Will the new car have a rear window?
A: No, the car has a camera and digital mirror setup instead of a rear window.
Q: What is the pop-out section on the car?
A: The pop-out section is likely where the cameras sit, potentially as a replacement for standard wing mirrors.
