The Great Lego Debate: Is the Marvel Logo Set a Brick Too Far?
The great thing about Lego is that you can use it to build almost anything. Lego’s used that to its advantage over the years, developing sets to tie in with all kinds of franchises, but fans are wondering if it’s latest is a brick too far.
A New Era of Lego Franchise Tie-Ins
Now, perhaps encouraged by the success it had when it fixed the Dune logo last year, Lego’s announced a buildable Marvel logo. And it’s basically just the logo of the comics brand with a few Avengers minifigures sticking out of it.
A Lukewarm Reception
The Lego Marvel logo could turn out to be a genius move if it works. It would unlock a whole new pipeline of easy hits. It could follow up with the DC Comics Logo, the IDW logo, the Tesco logo…
However, it seems that fans aren’t very impressed with the look of the 931-piece set, officially named 76313 MARVEL Logo. Its costs $99.99 / £89.99 and doesn’t do much. I mean, what’s the kid in the picture below even doing? How do you ‘play’ with a logo?
A Question of Interaction
There are minifigures of the original Avengers (minus Hawkeye, for some reason): Iron Man, Captain America, Thor, Black Widow, and the Hulk, but they’re not enough to add any real interaction to the set. The figures are stuck to poles so they can move in and out, but that’s it.
A Question of Purpose
Like who is this for? one Lego fan wonders over on the Lego Leak subreddit. And it’s a fair question, because it’s presumably not for that kid in the photo above. It’s something "to put in the backgound of your podcast studio," one person suggests in jest, but that’s probably about right.
A Comparison to Other Sets
Another person summed up the situation by comparing it to another recent set, the Batcave from the DC camp. “The LEGO Group sold us a black DC box, so now they’re selling us a red Marvel box." That DC box was at least a Batcave, though, someone points out. Some fans are even deriding the new minifigures too. “No arm prints, only two on here have prints on the legs. That’s really simplistic. Even for LEGO, that’s pitiful”, one person says.
Conclusion
The Lego Marvel logo set has left fans underwhelmed, and it’s hard to blame them. While it’s an interesting idea, the execution seems lacking. The set doesn’t offer much in terms of playability or creativity, and the price tag is steep for what you get. We’ll have to wait and see if this is a one-off or if Lego will continue to push out more franchise tie-in sets like this in the future.
FAQs
Q: Is the Lego Marvel logo set a good value for the price?
A: No, many fans feel that the set is overpriced for what it offers.
Q: Will the set be available on other platforms besides the Lego website?
A: Yes, the set will be available on other online retailers and in-store at select Lego stores.
Q: Can I customize the Marvel logo set with my own creations?
A: No, the set does not allow for customization.
Q: Is the set suitable for kids?
A: The set is rated for kids aged 10+, but some fans have expressed concerns about the lack of playability and creative potential.
