Sora

OpenAI Launches Sora, a Text-to-Video AI Model

Introduction

OpenAI has launched Sora, its text-to-video AI model, as part of its 12-day "ship-mas" product release series. The model is available today on Sora.com for ChatGPT subscribers in the US and "most other countries," and a new model, Sora Turbo, has been added to the platform.

Features and Pricing

With a ChatGPT Plus subscription, users can generate up to 50 priority videos (1,000 credits) at resolutions up to 720p with 5-second durations. The $200 per month ChatGPT Pro subscription offers "unlimited generations" and up to 500 priority videos, with resolutions up to 1080p and durations of 20 seconds. The more expensive plan also allows subscribers to download videos without a watermark and perform up to five generations simultaneously.

Sora’s Capabilities

OpenAI demonstrated Sora’s new explore page, which features a feed of AI-generated videos created by other community members. The company highlighted features such as "storyboards" that let users generate videos based on a sequence of prompts, as well as the ability to turn photos into videos. OpenAI also showed off a "remix" tool that lets users tweak Sora’s output with a text prompt, along with a way to "blend" two scenes together with AI.

Moderation and Content Guidelines

OpenAI says videos generated with Sora will have visible watermarks and C2PA metadata to indicate they’re made with AI. Before uploading an image or video to Sora, users are prompted to check off an agreement that says what they’re uploading doesn’t contain people under 18, explicit or violent content, and copyrighted material. OpenAI warns that the "misuse of media uploads" could result in an account ban or suspension.

OpenAI’s Stance on Moderation

"We obviously have a big target on our back as OpenAI," said Aditya Ramesh, OpenAI’s vice president of research, during the livestream. "We want to prevent illegal activity of Sora, but we also want to balance that with creative expression. We know that… will be an ongoing challenge, we might not get it perfect on day one. We’re starting a little conservative, and so if our moderation doesn’t quite get it right, just give us that feedback."

Availability and Roadmap

Sora will be available in the US and many other countries today, but OpenAI CEO Sam Altman said it may "be a while" for a launch in "most of Europe and the UK." Non-subscribers can still browse through the feed of AI-generated videos created by other users, but the model itself will only be available to ChatGPT subscribers.

Conclusion

The release of Sora marks an exciting development in the world of AI-generated content. With its capabilities and features, Sora has the potential to revolutionize the way we create and consume media. However, OpenAI’s approach to moderation and content guidelines will be crucial in ensuring the responsible use of this technology.

Frequently Asked Questions

Q: What is Sora?
A: Sora is OpenAI’s text-to-video AI model, which allows users to generate videos from text prompts.

Q: What are the pricing plans for Sora?
A: The pricing plans for Sora include ChatGPT Plus, which offers 50 priority videos (1,000 credits) at resolutions up to 720p with 5-second durations, and ChatGPT Pro, which offers unlimited generations and up to 500 priority videos at resolutions up to 1080p with 20-second durations.

Q: What are the capabilities of Sora?
A: Sora can generate videos from text prompts, turn photos into videos, and remix existing videos.

Q: How does OpenAI moderate content on Sora?
A: OpenAI has implemented a system of visible watermarks and C2PA metadata to indicate that videos are generated with AI, and users must agree to a set of guidelines before uploading content to Sora.