Manchester City Launches AI-Powered Kit Design Competition for Fans
Competition Details
Manchester City is holding a unique competition that asks fans to generate its future kit design using artificial intelligence (AI). The winning design will be worn by City’s players during the 2026-2027 season as their official third kit, and it will even be sold to fans.
How it Works
The club partnered with Puma to launch a text-to-image uniform generator powered by the AI company DeepObjects. To use the tool, you’ll have to create an account and enter a prompt that describes the look you’re going for. You then have to choose a style the AI will use when generating your design, such as "abstract," "emotive brushstrokes," or "dream visions."
Design Options
The Puma AI Creator will then generate four different design options that appear on a virtual uniform, allowing you to customize the collars, trim colors, and badges. You get 15 credits to create designs (generating one design costs one credit), but you can only enter two of your creations in the contest, which ends December 20th. Fan ratings, along with experts from Manchester City and Puma, will help determine the winner.
First AI-Generated Kit
Manchester City says its players, Ederson, Stefan Ortega, and Rico Lewis, first used the Puma AI Creator to design a goalkeeper kit "creatively inspired by the net of a football goal." It will be the first AI-generated soccer uniform to be worn on the pitch, according to the club.
Example Design
This wasn’t quite what I was envisioning when I entered a prompt for "soccerballs shooting through space like stars on a galaxy background." Screenshot: Puma AI Creator
Frequently Asked Questions
Q: How do I participate in the competition?
A: Create an account, enter a prompt, and choose a style for your design. Then, customize your design options and submit your two favorite designs.
Q: How many credits do I have to create designs?
A: You have 15 credits to create designs. Each design costs one credit.
Q: How will the winner be chosen?
A: Fan ratings and expert opinions from Manchester City and Puma will help determine the winner.
Q: When is the contest deadline?
A: The contest ends on December 20th.
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