Tavern Celebrates Two-Year Anniversary with Unique House Wine
Agency Gift Showcases Creative Ingenuity
Branding agency Tavern is celebrating its two-year anniversary with a custom wine, complete with an extravagant glorifier. The sparkling red Lambrusco is inspired by dive bars, Italian American social clubs, and red sauce joints. The bottle alone deserves a spot in the packaging design hall of fame for its contrast of vintage typography and cross-genere aesthetic inspirations.
Label Design
The label design centers around the agency’s wordmark, which appears in a bold condensed version of Centry Schoolbook. Paired with 70s-era Minuet and Grilli Type Standard, the label has a stylish juxtaposition of contemporary sleekness and retro class. The design is complete with "vintage seals, overlay stamps, and plenty of label blocking" inspired by the agency’s favorite beer labels.
Glorifier and Packaging
To add an extra flourish to the gift, Tavern created a custom glorifier for the bottle that doubles as an ashtray. The horse motif, which also appears on the wine label, is a nod to the agency’s "unofficially official mascot". Decked out in patinaed brass and embossed with Tavern’s seal and logo, the horseshoe-shaped glorifier-cum-ashtray is the perfect embellishment to the experience of the lavish gift.
Agency’s Thoughts on the Gift
Speaking to Creative Bloq, Tavern’s strategy director Lisa Franck reflects on the agency’s second anniversary. "Year two has been a wild ride in the absolute best way. We’ve launched a number of exciting projects into the world: a huge rebrand for Sizzler Family Steak House, a historic spiritual home for Overholt rye whiskey, heritage-inspired merch for Burt’s Bees, just to name a few. To celebrate a year of wins, we wanted to end things on a high note with a toast to all those who’ve helped us along the way."
Conclusion
Tavern’s house wine is a thoroughly ambitious, immersive, and impressive product that showcases the agency’s creative ingenuity. As the agency continues to evolve, it will be exciting to see what future projects they come up with.
FAQs
Q: What inspired the design of the wine label?
A: The design is inspired by dive bars, Italian American social clubs, and red sauce joints.
Q: What is the significance of the horse motif on the label and glorifier?
A: The horse motif is a nod to the agency’s "unofficially official mascot".
Q: How did the agency come up with the idea for the custom glorifier?
A: The agency wanted to add an extra flourish to the gift and create a unique experience for the recipient.
Q: What does the future hold for Tavern’s house wine?
A: As the agency continues to evolve, the Tavern they are building (and the Tavern-branded drinks inside) will certainly evolve with them.
