Logo Design Trends in 2025
01. Wordmarks with a Twist
Let’s start with some welcome positivity. Beth Andlaw, co-founder of FORM Brands Studio, is upbeat about how logo design is evolving as we enter the second half of the 2020s. "As we move towards 2025, it’s a great time for logo design. The industry is becoming braver, and the result is some weird and wonderful designs starting to emerge. Minimalism is still leading the way, but the focus is shifting. The best designs aren’t just sleek; they’re clever and meaningful, telling a story with as little as possible."
What might that look like in practice? "A trend I hope to see carry on into next year are stripped-back wordmarks with a clever twist," says Callum Richards, senior designer at How&How. "A good example is Koto’s new logo for Kit, the email-first operating system for creators previously known as ConvertKit. These are always a nice surprise and manage to pack so much into so little."
02. Breaking Away from Cliché
For many years, we’ve heard the same complaint from readers when we showcase new logo designs: "it’s too generic." But Mike Goldsworthy, creative lead at ilk agency, believes that’s starting to change. "Companies and organisations have been ditching the same-old-same-old recently, and I think that’s only going to grow," he says. "Take the automotive world, for example. For years, brands have leaned into a fleet of masculine, angular, chiselled logos – designs that wouldn’t look out of place on a men’s razor brand. Enter Jaguar’s in-house design team. Jaguar’s latest rebrand is one of the most talked-about this year, and they’ve fully embraced a more approachable and inclusive design. Though, in doing so, some might say they’ve left the heart and soul of Jaguar on the back seat."
03. Experimental Typography
Katy Hopkins, executive creative director at Iris, predicts that a lot more bold, expressive fonts will make their way into logo design in 2025. "I think we’ll see different experimental typography bring personality to brand identities," she says. "Playing with shape, weight, and motion to create unconventional fonts. Creating stretched effects and fluid formations. It’s a great way to catch attention and make a statement."
04. Human Connection
Whichever direction designers go with their logos in 2025, Beth believes that at the heart of all this is a focus on human connection. "A great logo isn’t just about looking good; it’s about feeling right," she reasons. "Whether it’s through simplicity, bespoke details, or a nostalgic touch, logos that are thoughtful and idea-driven will stand the test of time."
05. Two Paths to Choose
Some of these logo trends seem to run counter to each other, so it’s clear that the future is not all going in the same direction. However, Lucas Luz, art director at &Walsh, believes that they basically boil down to two possible paths for logos in 2025. "At &Walsh, we see two possible paths for logos in the coming years," he explains. "One sees them becoming highly intricate, drawing on historical elements of the brand to evoke a sense of nostalgia and credibility. For example, we designed an intricate logo for full-service agency QX, which is a great example of a brand unafraid to embrace a logo with rich details and personality. It becomes even more elaborate in its three-dimensional version.
06. Making the Logo Smaller
Finally, we’ve talked about how logos are designed. But the ways they are used is also changing, believes Kate Moldan, account manager at Redpill. "The days of showcasing large, bold logos across digital content are coming to an end," she says. "Brands are increasingly prioritizing the expression of their identity through language, behavior, and authentic storytelling rather than relying heavily on logo visibility. Some examples are some recent examples are: Dove’s The Code and LEGO’s Play is Your Superpower campaign."
Conclusion
In conclusion, logo design is more than just a visual identifier; it’s the cornerstone of a brand’s identity. As we move into 2025, it’s clear that the industry is becoming bolder and more experimental, blending tradition with modernity to craft logos that connect on a deeper level.
FAQs
Q: What are the key trends in logo design in 2025?
A: Wordmarks with a twist, breaking away from cliché, experimental typography, human connection, and making the logo smaller.
Q: What is the focus of logo design in 2025?
A: Human connection, simplicity, and idea-driven design.
Q: What are some examples of logo design trends in 2025?
A: Koto’s logo for Kit, Jaguar’s rebrand, and Dove’s The Code campaign.
Q: What is the future of logo design?
A: More experimentation, boldness, and connection with the audience.
