Why Do Creatives Feel More Optimistic About AI?
Type and technology company Monotype recently released an eye-opening study, revealing that 75% of creatives feel either optimistic or neutral about the impact of AI on their roles. While the topic of artificial intelligence is still highly divisive in the creative industries, it seems that attitudes are slowly beginning to shift towards a more positive outlook.
(Image credit: Monotype)
What Do You Think Has Led Creatives to Feel More Optimistic About AI?
Mary Catherine Pflug, senior director of partner experience & inventory lifecycle at Monotype, believes that there are still many manual parts of the design process, and AI can reduce a lot of this manual burden, making the design process faster and more enjoyable. At Monotype, they are leveraging AI to give creatives and designers great new user experiences and remove some of the more laborious, repetitive tasks so they can focus on accomplishing their goals.
(Image credit: Monotype)
How Do You See AI Transforming Creativity for the Better?
Pflug believes that AI can be a new tool that creatives can add to their toolkit to be more efficient and speed up workflows. With better tools, designers can spend less time on the mundane and routine parts of their work, and more time being creative. AI isn’t just for efficiency; it can be a lot of fun and provide new ways to be creative. Take their Font Pairing tool as an example, which helps designers find complementary typefaces for their work, suggesting harmonious (and sometimes surprising) font combinations.
(Image credit: Monotype)
How Can AI Improve Typography?
Pflug believes that AI can be helpful in visualizing fonts in use and finding the right font for a project. Monotype is also working on enhancing their search and discovery with AI, in terms of identifying fonts and pairing. They are also working on exciting new AI-driven tools to help designers visualize a typeface in a particular setting to see how that font could work for a project. This makes browsing fonts even more fun, faster, and can increase the designer’s confidence that they’ve chosen the right one.
(Image credit: Monotype)
