Airline Loyalty Programme Gets a Fresh New Look
Airline loyalty programmes don’t tend to have the most exciting branding, if any at all, but the British Airways Club is now flying above the rest in terms of looks.
New Name, New Structure, New Look
Alongside a new name and structure, the program has a new colour palette and a surprising logo design with an interesting inspiration. The logo looks both minimalist and intricately complex contributing to a much sleeker visual identity (also see our pick of the best logos).
The Logo and Its Inspiration
The new logo is a web of crossing curved lines inspired by great circle flight paths. Reminding us that the shortest flight paths from A to B are curved, not straight, the intricate lines form a ‘C’ for Club while also capturing the invisible geometry of the many flights made by frequent flyers, making it an effective visual representation for an airline loyalty programme.
A New Era for British Airways Club
Contrasting with the minimalism, the new logo is a web of crossing curved lines inspired by great circle flight paths. Reminding us that the shortest flight paths from A to B are curved, not straight, the intricate lines form a ‘C’ for Club while also capturing the invisible geometry of the many flights made by frequent flyers, making it an effective visual representation for an airline loyalty programme.
Earning Points, Earning Rewards
Beyond the visual design, there are changes to how passengers earn points too. Under the new system, club members will earn Tier Points based on the cost of their flight plus ancillary spending including seat selection and excess baggage and by making a contribution to sustainable aviation fuels. Customers will also be able to use Avios as a form of payment when a new dedicated landing page launches on April 1.
Conclusion
The new British Airways Club rebrand is a significant step forward for the airline’s loyalty programme, offering a fresh and modern look that reflects the company’s commitment to innovation and sustainability. With its new logo and earning system, the British Airways Club is poised to take its place as one of the leading airline loyalty programmes in the industry.
FAQs
Q: What is the inspiration behind the new British Airways Club logo?
A: The new logo is inspired by great circle flight paths, reminding us that the shortest flight paths from A to B are curved, not straight.
Q: How do I earn points in the new British Airways Club system?
A: Under the new system, club members will earn Tier Points based on the cost of their flight plus ancillary spending including seat selection and excess baggage and by making a contribution to sustainable aviation fuels.
Q: Can I use Avios as a form of payment?
A: Yes, customers will be able to use Avios as a form of payment when a new dedicated landing page launches on April 1.
Q: What changes can I expect in the new British Airways Club structure?
A: Alongside the new logo and earning system, the program has a new name and structure, with a cleaner and simpler look.
