LG and Samsung Add Microsoft’s Copilot AI Assistant to TVs

LG and Samsung Announce 2025 Smart TVs with Microsoft’s Copilot AI Assistant

LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.

LG’s AI Remote and Copilot Integration

LG is adding an entire AI section to its TVs and rebranding its remote to “AI Remote,” in an effort to sell consumers on the promise of large language models. While it’s not clear exactly how Copilot works on LG’s latest TVs, the company describes access to Copilot as a way to allow users to “efficiently find and organize complex information using contextual cues.”

LG hasn’t demonstrated its Copilot integration just yet, but it has shown off its own AI Chatbot that’s part of its TVs. It appears Copilot will be surfaced when LG TV users want to search for more information on a particular subject.

Samsung’s AI Vision Features

Samsung is showing off its AI Vision features at CES this week. Image: Samsung

Samsung also has its own Vision AI brand for its AI-powered TV features this year, which include AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. There’s also a new AI button on the remote to access AI features like recognizing food on a screen or AI home security features that analyze video feeds from smart cameras.

Microsoft’s Copilot will be part of this Vision AI section. “In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot,” says Samsung in a press release. “This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.”

Conclusion

Without any indication of exactly how Copilot works on these TVs, I’m going to chalk this one up as a gimmicky feature that LG, Samsung, and Microsoft clearly aren’t ready to demo yet. It remains to be seen whether these AI-powered TVs will be a hit with consumers or just another feature that gets lost in the noise.

FAQs

Q: What is Microsoft Copilot?
A: Microsoft Copilot is an AI assistant that helps users find and organize complex information using contextual cues.

Q: How will Copilot work on LG TVs?
A: It’s not clear exactly how Copilot will work on LG TVs, but it will likely be surfaced when users want to search for more information on a particular subject.

Q: What are Samsung’s AI Vision features?
A: Samsung’s AI Vision features include AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro, as well as a new AI button on the remote to access AI features like recognizing food on a screen or AI home security features.

Q: Will these AI-powered TVs be a hit with consumers?
A: It remains to be seen whether these AI-powered TVs will be a hit with consumers or just another feature that gets lost in the noise.