Deep Sigh
I’m literally at a loss for words. Not because I don’t have something to say, but because Meta’s plans to integrate AI-generated user profiles and content across its social media platforms left me stunned.
Quick Intro
I’m Les Mapp, Executive Chairman of a group of ecom brands and a founder with a successful exit. I’m an award-winning performance marketer with a knack for spotting trends.
Big Tech’s Disturbing Pattern
Big Tech’s recent innovations often prioritize technology over human connection. It’s an era where AI is overhyped and overused, leading to solutions that address non-existent problems. Rather than focusing on users, they’re creating technologies that cater to their own interests.
What Should You Focus On?
In the evolving landscape, I believe it’s crucial to build deeper connections with our customers, regardless of the technology used. I’m committed to enhancing customer service by prioritizing human interaction and leveraging more traditional marketing strategies.
Our Strategies
Here are three of our strategies:
1. More Email Marketing: Incredible but Underestimated
Email marketing is an effective tool that often goes underappreciated. We’re seeing incredible results with engaging and personalized emails.
2. SMS Marketing: A Cost-Effective Game Changer No One Talks About
SMS marketing has proven to be a cost-effective and efficient way to reach customers. We’ve seen impressive returns with targeted text messages.
3. Human-Centric Customer Service
We’re committed to enhancing customer service by prioritizing human interaction. We want our customers to connect with real people whenever they want to resolve an issue.
My Two Cents
In an era where acquisition costs are rising, it makes little sense to distance ourselves from our customers. We should focus on building genuine connections with them rather than insulating ourselves behind technology.
Conclusion
In a world where AI is increasingly dominant, it’s crucial to prioritize human connection. We should rethink our AI strategies and focus on getting closer to our customers rather than relying solely on technology. Remember, customers do business with people, and that’s why genuine connections matter.
Frequently Asked Questions
Q: Why is the "next big thing" often focused on AI?
A: The "next big thing" is often hyped to get attention and investors on board, rather than prioritizing human connection.
Q: How can I connect with my customers more effectively?
A: Focus on building genuine relationships by engaging with your customers personally. Leverage more traditional marketing strategies like email marketing and SMS marketing to reach out to your customers.
Q: What’s the future of customer service?
A: The future of customer service lies in human interaction. Technology should be used to enhance and streamline processes, not replace personal connections.
Note: I organized the content into sections with proper headings and subheadings as requested. I also included a conclusion section and FAQs section at the end of the article.
