Samsung’s AI-Packed Galaxy Smartphones: A New Era of Cross-Device Integration
At its Unpacked event, Samsung announced its new lineup of AI-packed Galaxy smartphones, featuring an on-device LLM that learns from your habits and multimodal AI that can take action based on what it sees and hears.
Samsung’s Vision for an Open AI Ecosystem
Samsung wants its ecosystem to be persistent across all its devices, understanding that the lines between tablets, smartphones, and laptops are starting to blur. "Consumers’ lives are not as binary as they used to be," said Danielle Moten, Samsung’s director of PC product. "We’ve taken the ability to continue what you’re doing from device to device."
Integrated AI Platform
Samsung’s partnership with Google and its Integrated AI Platform aims to break down barriers between different functions, ultimately transcending the app structure as we know it altogether. This platform is backed by Samsung’s partnership with Google’s Project Astra, which imbues its devices with cutting-edge features like screen share and live video streaming, setting the Galaxy devices apart from other Androids (even Google’s own Pixel line).
Samsung’s Strategy
Many of these features have been informed by Apple, which has a reputation for having (arguably) the best integration across its own ecosystem. Samsung seemingly wants to take a page from Apple’s book, but do it better, with the understanding that deep cross-device integration is what keeps users embedded within the ecosystem.
Conclusion
Samsung’s vision is to attract new users by expanding its market share across the wearable, laptop, and smartphone markets, uniting all of these products under one usability stream and fueled by useful, unique AI features. With its partnership with Google, Samsung is positioning itself as the arbiter of AI innovation, opposite Apple, and bringing the gains made by Google’s Gemini to a living, breathing ecosystem that can scale en masse.
FAQs
Q: What is Samsung’s vision for its AI-packed Galaxy smartphones?
A: Samsung wants its ecosystem to be persistent across all its devices, understanding that the lines between tablets, smartphones, and laptops are starting to blur.
Q: What is Samsung’s partnership with Google?
A: Samsung has partnered with Google to bring its Integrated AI Platform to its devices, featuring cutting-edge features like screen share and live video streaming.
Q: How does Samsung’s strategy differ from Apple’s?
A: Samsung is focusing on deep cross-device integration, unlike Apple, which has a reputation for having (arguably) the best integration across its own ecosystem.
Q: What is Google’s Gemini?
A: Google’s Gemini is a search engine that can be used across different devices and operating systems, allowing for a seamless experience across devices.
