Microsoft Cloud for Retail: Revolutionizing Operations and Enhancing Customer Experiences
Connect your customers, your people, and your data.
Microsoft agents, whether built on Microsoft Copilot Studio or Azure AI Foundry, provide a conversational AI interface for accessing and managing both data and workflows in retail, enhancing employee productivity and customer experience. Retailers and partners can customize these agents to integrate with business applications, data sources, and workflows, re-imagining interactions between store associates and consumers.
Microsoft Cloud for Retail
At NRF this year, Microsoft and its partners are showcasing agents and solutions designed to help retailers unlock the full potential of their data. These include the latest advancements in AI and generative AI, enabling retailers to transform their operations and drive growth. Microsoft Cloud for Retail helps retailers deliver personalized customer experiences, optimize operations, and empower their workforce, demonstrating how Microsoft retail products are truly better together.
Available Agents and Solutions
- Personalized Shopping Agent: a conversational commerce experience to improve the shopping experience with a context-aware assistant to help consumers find the perfect products for their needs.
- Store Operations Agent: a conversational interface, puts safe, company-governed generative AI in the hands of store associates so they can spend less time searching for answers to store policies and procedures and more time helping customers.
- Retail data solutions in Microsoft Fabric: giving retailers the power to unify and enrich a wide range of retail data sources, enabling real-time, actionable insights.
Personalized Shopping Agent
The Personalized Shopping Agent enables retailers to offer consumers an enhanced shopping experience. Using conversational design and seamless integration with retail ecosystems powered by generative AI, it provides a truly personalized and efficient shopping experience.
When used online, in a retailer’s website, or consumer app, the agent allows consumers to shop through an AI-powered, chat-based product discovery experience. The conversational interface allows consumers to describe their product search in terms of requirements instead of product specifications—for example, "I am a family of five and typically run the washing machine twice a week." Through clarifying questions generated by generative AI, the agent will classify the consumer’s intent such as brand inquiry, gifting, advanced product search, or product recommendations, and specify the item search more precisely.
Store Operations Agent
The Store Operations Agent engages seamlessly to search for appropriate product options without breaking the employee’s flow of conversation with the customer, providing several relevant prompts to narrow down product suggestions, and offers up selling opportunities.
Retail Data Solutions in Microsoft Fabric
Fabric Real-Time Intelligence allows retailers to analyze streaming data for instant insights and actions. This capability is crucial for retailers who need to respond quickly to customer needs and market changes. With Fabric Real-Time Intelligence, retailers can dynamically transform streaming data and query it in real-time to gain immediate insights.
Join Us and Our Partners at Our NRF Booth
Microsoft partners play a crucial role in this AI-powered evolution. Working closely with Microsoft, industry leaders such as XTEL are unlocking new levels of productivity and innovation. These partnerships bring together AI and cloud technologies, enabling retailers to create seamless, data-driven experiences for their customers.
Conclusion
By harnessing the power of data, Retail data solutions in Fabric empowers retailers to make strategic decisions, improve operational efficiency, and deliver exceptional customer value in a dynamic and competitive environment.
FAQs
Q: What is Microsoft Cloud for Retail?
A: Microsoft Cloud for Retail is a suite of solutions designed to help retailers deliver personalized customer experiences, optimize operations, and empower their workforce.
Q: What are the available agents and solutions in Microsoft Cloud for Retail?
A: The available agents and solutions include the Personalized Shopping Agent, Store Operations Agent, and Retail data solutions in Microsoft Fabric.
Q: How does the Personalized Shopping Agent work?
A: The Personalized Shopping Agent uses conversational design and seamless integration with retail ecosystems powered by generative AI to provide a truly personalized and efficient shopping experience.
Q: What is Fabric Real-Time Intelligence?
A: Fabric Real-Time Intelligence allows retailers to analyze streaming data for instant insights and actions, enabling them to respond quickly to customer needs and market changes.
Q: Who are the partners working with Microsoft on Retail data solutions?
A: Industry leaders such as XTEL are partnering with Microsoft to unlock new levels of productivity and innovation in retail data solutions.
