Kiehl’s Unveils Provocative New Font Celebrating Body Positivity
A Clap Back to Censorship
Kiehl’s, a skincare brand owned by L’Oréal, has launched a new campaign that is redefining the way we think about body hair. In response to censorship of their recent intimate care campaign, the brand has created a custom typeface called "Pubic Display Type", which recreates the alphabet using pubic hair. This bold move is a statement against societal norms and body shaming.
A New Font, A New Message
The font is designed to be attention-grabbing, with headlines like "pubic hair don’t care", "our photos of models with pubic hair were censored so we removed the models", and "apologies, we won’t show pubic hair ever again". The message is clear: Kiehl’s is unapologetic about celebrating all skin, hairy or not.
A QR Code to the Censored Campaign
The campaign also includes a QR code that takes viewers to the censored campaign, which was removed from some stores due to its candid portrayal of pubic hair. This move is a nod to the brand’s commitment to body positivity and its refusal to conform to societal standards.
A New Era of Typography
The "Pubic Display Type" font is not the first of its kind, but it is certainly the most high-profile. The font’s irregular shapes and bold design make it stand out, conveying a message that is both thought-provoking and attention-grabbing.
Conclusion
Kiehl’s "Pubic Display Type" font is a game-changer in the world of typography. It is a bold statement against societal norms and body shaming, and a celebration of all skin, hairy or not. The brand’s commitment to body positivity is evident in this campaign, and it is a refreshing change from the usual beauty standards we see in the industry.
FAQs
Q: What is "Pubic Display Type"?
A: "Pubic Display Type" is a custom typeface created by Kiehl’s, which recreates the alphabet using pubic hair.
Q: Why was the "Pubic Display Type" font created?
A: The font was created in response to censorship of Kiehl’s recent intimate care campaign, which featured photos of models with pubic hair.
Q: What is the message behind the "Pubic Display Type" font?
A: The font is a statement against societal norms and body shaming, celebrating all skin, hairy or not.
Q: Is this the first time a brand has created a font inspired by pubic hair?
A: No, it is not the first, but it is certainly one of the most high-profile campaigns of its kind.
