YouTube to Launch New “Premium Lite” Subscription Tier
New Tier Aims to Attract Viewers Who Mainly Watch Non-Music Videos
YouTube is close to announcing a new lower-priced “premium lite” version of its subscription service, according to Bloomberg. The new tier is expected to launch in the United States, Australia, Germany, and Thailand “soon”.
What Does the Premium Lite Tier Offer?
The premium lite tier will give users access to YouTube’s library of podcasts and how-to clips without ads, Bloomberg notes. This tier is targeted towards viewers who mainly want to watch videos other than music videos.
Pricing Unknown, but Testing Underway
It’s unknown how much the tier will cost, but YouTube is gearing up to officially roll it out after testing it in some overseas markets.
Comparison to Existing YouTube Premium
YouTube Premium costs $13.99 per month in the U.S. and lets subscribers watch anything on the platform without ads, including music videos.
Competition on the Rise
YouTube’s new tier would come amid growing competition among platforms, including Spotify and Apple Podcasts, all looking to become the go-to destination for podcast listeners.
Conclusion
The launch of YouTube’s premium lite tier is a strategic move to attract a new audience and increase competition in the streaming space. With the rise of podcasting and online content, YouTube’s new tier aims to capitalize on this trend and provide users with an affordable option to access their favorite content.
FAQs
Q: What is the premium lite tier?
A: The premium lite tier is a new subscription option that offers access to YouTube’s library of podcasts and how-to clips without ads, targeted towards users who mainly watch non-music videos.
Q: How much will the premium lite tier cost?
A: The pricing of the premium lite tier is unknown, as it is still in the testing phase and has not been officially announced by YouTube.
Q: What is the difference between the premium lite tier and YouTube Premium?
A: The premium lite tier offers access to podcasts and how-to clips without ads, while YouTube Premium offers ad-free access to all content, including music videos.
Q: When will the premium lite tier be available?
A: The premium lite tier is expected to launch in the United States, Australia, Germany, and Thailand “soon”, but an exact release date has not been announced.
