Storytime!
I was once struggling to make Facebook ads work, and my customer acquisition cost was through the roof. I was complaining to anyone who would listen that I couldn’t get these ads to work. Then, I met someone who told me to try email marketing. They said, "Collect the lead and nurture prospects before making the sales pitch." I was skeptical, but I decided to give it a shot.
What is Email Marketing, and Why is it Still Important in 2025?
Email marketing is a medium for communicating with your audience. It’s not just about sending emails; it’s about creating a connection with your audience. You can think of email marketing as the glue that keeps everything connected. It’s a way to keep your audience engaged and informed about your brand.
How to Start Email Marketing
- Pick an Email Marketing Platform: Choose an email service provider based on your needs. Not all ESPs are created equal.
- Start Collecting Emails: Add opt-in forms to your website or landing page. Give people a reason to opt-in, such as a discount or a guide.
- Set up a Simple Welcome Email: When someone subscribes to your newsletter, welcome them with an email reminding them why they signed up or deliver what you promised.
- Create Amazing Emails: Create emails that get high open rates and engage users. The key is to tell stories clearly and coherently.
How to Create Amazing Emails that Get Opened
Creating emails that get high open rates and engage users comes down to one key skill: storytelling. Your ability to communicate what you have and how it helps is a superpower that transcends any medium.
Email Marketing Benchmarks
Knowing and understanding your numbers is necessary for any venture. Here are some basic benchmarks that apply across industries:
- Open rate, 20-30%: My open rate is closer to 50%. I have made a connection with my audience, so breaking the industry norm is easy.
- Click-through rate (CTR), 2-5%: My CTR is closer to 7-20%. I don’t ask my audience to "click" often, and when I do, I make sure it is so attractive they have to click.
- Unsubscribe rate, below 1%: My unsubscribe rate is higher than most simply because I target a much bigger audience. I work on this, and it helps me craft my content.
- Bounce rate, below 1%: If your emails are bouncing, this is not a good sign, and you must look at how you collect emails.
My Two Cents
Email marketing is one of the most effective marketing tools. The biggest trick is to create content people actually want. You do that by knowing the problem your audience has and providing the solution. That’s it. No hack in the world can fix your email if it is unwanted.
Conclusion
Email marketing is one of the most important skills I have learned as an entrepreneur and marketer. You should seriously consider email marketing if you want to reduce customer acquisition costs or improve deal flow. If you hit a roadblock, you can always reach out to me or watch videos on YouTube. It will not be easy, but it is possible.
FAQs
Q: What is the most important thing to remember about email marketing?
A: Create content people actually want.
Q: How do I get started with email marketing?
A: Start by picking an email marketing platform and collecting emails.
Q: What is the key to creating amazing emails?
A: Storytelling. Your ability to communicate what you have and how it helps is a superpower that transcends any medium.
