Revenge is a Dish Best Served Creatively
A Unique Response to Vandalism
Revenge is a dish best served… creatively. Or at least it is when you’re a creative agency who’s office has been defaced. While the best graffiti fonts are perfect for the right project, most people don’t want them scrawled over the face of their building. So DUDE London’s offices got tagged, it decided to exact typographic revenge.
The Concept of a ‘Revenge Font’ is Born
The agency decided to appropriate the spray-painted lettering and make it available to all. And so the concept of a ‘revenge font’ is born. The font, named Rusht Gewey Hotsex Pistol Pete Sans, is based on the forms of the letters scrawled on the office wall.
A Font for the Community
The agency has created a dedicated website, revengefont.com, where the font can be downloaded for free. Those who download the font are encouraged to make a donation to the arts and education charity Bow Arts. A ‘font-raising’ party is also planned.
The Creative Process
Joe Ribton, a creative at DUDE, said: "We are very proud of our building in East London among all the creativity that defines this corner of the city, which is so well encapsulated in the amazing street art that locals (like myself) see on every free bit of wall space. So, when the graffiti gods cursed us with something lazy and a bit rubbish, we decided to use our creativity to get our own back.
"The Revenge Font felt like the perfect solution: we’re not doing this for money, we’re doing it for fame… with a side of vengeance. Ultimately, if we can help Bow Arts get an increase in donations, then next time the building gets tagged at least the art will be better!”
Conclusion
It’s always fun to see creative agency being so creative even when it’s not working on a project for a client. And it’s a good sign when they can turn an attack of vandalism into a spot of promotion and give something to the community at the same time. I just hope Pistol Pete isn’t too miffed.
FAQs
Q: What is the Revenge Font?
A: The Revenge Font is a font created by DUDE London based on the graffiti that was sprayed on their office building.
Q: How can I get the Revenge Font?
A: The font can be downloaded for free from revengefont.com.
Q: What is the purpose of the Revenge Font?
A: The purpose of the Revenge Font is to turn an act of vandalism into something positive and creative, and to raise money for the arts and education charity Bow Arts.
