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From Instinct to Insight to Action: How AI Drives Growth in Wealth Management

The Keys to Success in Wealth Management

The keys to success in wealth management are no secret. Research and experience confirm that it comes down to understanding your clients, recognizing their needs (sometimes better than they do), and helping them reach their goals with effective guidance and investment strategies. The formula might seem simple, but it’s not easy.

Instinct has always played an essential role. A great advisor has a feel for people as well as markets, with an innate ability to match the two. In the digital world, however, instinct alone can no longer ensure success, particularly as the scope and scale of advice expands. AI is evolving in ways that don’t just make advisors more efficient but also more proficient in a broad range of critical competencies. The arrival of agentic AI promises to help advisors work smarter and serve clients more personally and comprehensively than ever before.

Empowering Financial Institutions with Advanced AI and Cloud Technologies

Empowering financial institutions to achieve more with advanced AI and cloud technologies is our primary goal with Microsoft Cloud for Financial Services, which provides tailored solutions built on the Microsoft Azure cloud platform and supported by our global partner ecosystem. In wealth management, we are helping innovative firms improve client retention, revenue growth, and profitability.

The Three Key Elements of AI in Wealth Management

The explosion of data from a firm’s own digital activities plus an ever-expanding universe of new information sources.
The power of AI to reason over huge volumes of data, identify patterns, and unlock insights.
A new breed of AI agents that will assemble data and orchestrate activities to accomplish entire processes.

How Microsoft 365 Copilot Improves Advisor Effectiveness and Success

Financial services firms are already gauging the transformative impact of generative AI. For example, IDC reports that 62% of firms in the securities and investment services sector have seen generative AI already disrupt their business, start to disrupt their business, or expect it to impact their business significantly within the next 18 months.

A powerful example of the value of generative AI is Microsoft 365 Copilot, which in its first eight months delivered broad productivity gains, with 70% of users surveyed across industries reporting it made them more productive and better able to focus on high-value activities.

The Power of Agentic AI

Agentic AI is poised to take this experience to the next level. AI agents are specialized AI tools that can work autonomously on behalf of a user or another system to perform specific tasks or solve business challenges. An agent can orchestrate a mix of AI components and tools—including other agents—to ensure smooth collaboration and task handoff. This enables the automation of processes, while adhering to predefined guidelines and guardrails.

Conclusion

The keys to success in wealth management are no secret, but the formula is more complex than ever. AI is evolving in ways that don’t just make advisors more efficient but also more proficient in a broad range of critical competencies. With the arrival of agentic AI, advisors can work smarter and serve clients more personally and comprehensively than ever before. By empowering financial institutions with advanced AI and cloud technologies, we can help them achieve more and deliver exceptional client experiences.

Frequently Asked Questions

Q: What is the primary goal of Microsoft Cloud for Financial Services?
A: Empowering financial institutions to achieve more with advanced AI and cloud technologies.

Q: What are the three key elements of AI in wealth management?
A: The explosion of data from a firm’s own digital activities plus an ever-expanding universe of new information sources, the power of AI to reason over huge volumes of data, and a new breed of AI agents that will assemble data and orchestrate activities to accomplish entire processes.

Q: What is the value of Microsoft 365 Copilot in wealth management?
A: Microsoft 365 Copilot delivers broad productivity gains, making advisors more productive and better able to focus on high-value activities, and empowering them to work smarter and serve clients more personally and comprehensively than ever before.

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