AIO Presence Varies Over Time and By Industry
The research provided by BrightEdge using their proprietary BrightEdge Generative Parser technology tracks AI Overviews, detects patterns, and offers insights useful for SEO and marketing. The results show that AIO presence varies by industry and time, offering an explanation for the volatility in AIO rankings.
Healthcare, Education, and B2B Technology Topics Show Strong Presence
Healthcare, Education, and B2B Technology topics continue to show a strong presence in Google’s AI Overviews. Healthcare and Education are the two industries where BrightEdge saw the strongest growth and stability of which sites are shown.
Travel, Restaurant, and Insurance Sectors Showing Growth
The travel, restaurant, and insurance sectors are also trending upward, with travel queries being a notable trend. Travel had zero AIO presence in May 2024 but is now up to 20-30% presence in the AIO search results. Restaurant-related topics are up from 0 to 5%, and insurance queries have grown from 18% of queries in May 2024 to a whopping 47% of queries by February 2025.
B2B Technology Queries Triggering AIO
B2B technology queries that trigger AIO are at 57%. These kinds of queries are important because they are typically representative of research conducted by people involved in decision-making. The fact that 57% of queries are triggering AIO may be a reflection of the complexity of the decision-making process and the queries involved with that process.
Finance Queries Showing Growth
Finance-related queries, which had been on a moderate growth trend, have doubled from 5% of queries in May 2024 to 10% of queries in February 2025.
Takeaways
- AIO presence varies by industry and time.
- There is growth in AIO visibility for Healthcare, Travel, Insurance, and B2B Technology.
- Declining presence of AIO in Ecommerce and Entertainment.
- AIO patterns indicate a preference for authoritative sources. AIO results are increasingly sourced from authoritative sites, particularly in Healthcare and B2B Tech.
Changes in AIO Patterns: Gains for Authoritativeness
An interesting trend is that queries for some topics correlated to answers from big brand sites. This mirrors what happened with Google’s Medic update, where SEOs noticed that non-scientific websites no longer ranked for medical queries. This is not a bias towards big brand sites but a rebalancing of queries to user expectations.
Conclusion
The data provided by BrightEdge shows that AIO presence varies by industry and time, with growth in AIO visibility for Healthcare, Travel, Insurance, and B2B Technology. The results also indicate a preference for authoritative sources, with AIO results increasingly sourced from authoritative sites, particularly in Healthcare and B2B Tech.
FAQs
Q: What does the data show about AIO presence?
A: The data shows that AIO presence varies by industry and time, with growth in AIO visibility for Healthcare, Travel, Insurance, and B2B Technology.
Q: What are the top industries for AIO presence?
A: Healthcare, Education, and B2B Technology are the top industries for AIO presence.
Q: What is the trend in AIO presence for travel, restaurant, and insurance sectors?
A: The travel, restaurant, and insurance sectors are trending upward, with travel queries being a notable trend.
Q: What is the takeaway from the data?
A: The data shows that AIO presence varies by industry and time, and that authoritative sources are increasingly preferred.
