Activision’s Use of AI in Promos Sparks Outrage Among Fans
Lazy AI Imagery and Uninspired Design
Activision has faced backlash for using AI in promotional materials for its new Guitar Hero, Crash Bandicoot, and Call of Duty mobile games. The controversy arises from fans’ suspicion that the company is using AI-generated images to create promotional materials, rather than investing in human creativity and design.
Fans React with Outrage and Disappointment
Fans were quick to express their discontent, with one commenter writing, "Wow. It appears they’re still using Midjourney 1.0. I haven’t seen AI art this bad since the early days." Another added, "Too cheap to hire an artist? Too cheap to even use a decent AI art generator even." A third scathingly wrote, "If you can’t be bothered to make proper artwork for your announcement, then I’ve less than zero faith the game will be any good."
Schlocky AI Ads for Call of Duty: Zombie Defender and Crash Bandicoot: Brawl
Similarly, fans noticed similar AI-generated ads for the fictional games Call of Duty: Zombie Defender and Crash Bandicoot: Brawl. The ads, designed to gauge interest from fans, were met with criticism for their lack of creativity and attention to detail.
Disappointment from a Gaming Legacy
As a long-time fan of Activision’s early 2000s gaming legacy, it’s disheartening to see the company resort to lazy AI-generated imagery. Whether or not AI technology is the future of the industry, it’s crucial that companies like Activision prioritize human creativity and design.
Conclusion
The use of AI in promos for Activision’s new games has sparked outrage among fans, who are calling out the company for its lack of investment in human creativity and design. While AI has the potential to enhance productivity and creativity, its misuse can lead to lazy, uninspired design. As the industry continues to evolve, it’s essential that companies like Activision prioritize the unique talents of creatives and strive for better.
FAQs
Q: What is the controversy surrounding Activision’s use of AI in promos?
A: The controversy centers around the company’s use of AI-generated images to create promotional materials, rather than investing in human creativity and design.
Q: Why are fans upset about Activision’s use of AI?
A: Fans are upset because they feel that the company is taking a shortcut, using AI-generated images rather than putting in the effort to create high-quality, human-designed promotional materials.
Q: Is AI the future of the gaming industry?
A: While AI has the potential to enhance productivity and creativity, it’s crucial that companies like Activision prioritize human creativity and design to ensure the best possible results.
