Meghan Markle’s Netflix Lifestyle Show and Branding Criticism
A Fresh Perspective on the Criticism
Of course, Meghan Markle is attracting criticism for her Netflix lifestyle show – along with the series of branding missteps she’s made along the way. Criticism ranges from her resolution to put herself at the center of her brand, to copycat logo design. But while the critics are as impassioned as ever when talking about the ex-royal, they’re missing the key positive element of her branding – consistency of design and approach.
Consistency is Key
It’s brave of Meghan to put herself at the center of a lifestyle brand, when she is such a magnet for vitriolic criticism. And she isn’t just starring in the content itself, it’s also her use of design that reflects ‘her’ – using her own handwriting for multiple iterations of wordmark and logo, for example, and with the handcrafted feel of the designs. Sure, they may not be in contention for the best logo award, but the designs are pretty, geared well towards her target market and have personal elements running through them, like the hummingbirds in the As Ever logo.
Authenticity in Design
She knows what she’s selling, and she’s packaging it well – if you’re into it, great, if not then move along. Putting your own handwriting on your brand shows your intention to make it authentic, that you believe in what you’re doing and that you think people will identify with the ‘you’-ness of what you’re selling. It’s also worth noting that Meghan did do a job in which she used her calligraphy skills, so there’s authenticity there, too.
The Importance of Consistency
Meghan clearly thinks she has supporters out there that this approach will resonate with – and she absolutely does, she just has an equal amount of very noisy naysayers. For those criticizing her decisions to make herself the brand, it’s worth remembering that the pair signed a deal with Netflix and they need to return on the streamer’s weighty investment. They could try to make the kinds of worthy documentaries they feel passionate about, but they won’t attract the same kind of numbers as Harry & Meghan, which was Netflix’s biggest ever documentary debut, attracting 81.5 million hours worth of views in the first week. So it’s totally logical that Netflix, and Meghan, thinks people want to hear about her.
Conclusion
In conclusion, while Meghan Markle’s Netflix lifestyle show and branding may not be perfect, her consistency of design and approach is a key positive element of her branding. Her use of her own handwriting and handcrafted designs reflects her intention to make the brand authentic and personal, and her target market seems to appreciate this approach.
Frequently Asked Questions
Q: What is the purpose of Meghan Markle’s Netflix lifestyle show?
A: The purpose of the show is to showcase Meghan’s life and experiences, as well as to share her passion for lifestyle and wellness.
Q: Why is there criticism of Meghan’s branding?
A: The criticism is due to perceived missteps, such as her resolution to put herself at the center of her brand, and her use of a logo that is similar to an existing design.
Q: What are the benefits of Meghan’s branding approach?
A: The benefits include consistency of design and approach, authenticity in design, and a clear understanding of her target market.
