Google Unveils Gemini with Personalization: A Conversational AI Assistant That Understands You Better
How it Works
Google has introduced an experimental feature, Gemini with Personalization, which allows users to connect their Search history to better inform the assistant’s responses. This feature is powered by an experimental Gemini 2.0 Flash Thinking model, which analyzes Search history to see if it can add context to the answer. Users must manually turn on the feature by going to Gemini Apps and selecting the "Personalization (experimental)" model from the drop-down menu.
Privacy Concerns
Google has addressed privacy concerns by giving users control over their data. When using the experiment, Gemini will display a clear banner with a link to disconnect from Search history at any time. Users can also edit their Search history as they normally would, adding another layer of control.
Who Can Access
Gemini with Personalization is available as an experimental feature to Gemini and Gemini Advanced subscribers on the web, with a gradual rollout planned for mobile. The feature is unavailable to users under 18, Google Workspace, and Education users.
Conclusion
The introduction of Gemini with Personalization marks a significant step forward in the development of conversational AI assistants. By understanding users’ needs conversationally and having access to their Search history, Gemini can provide more accurate and personalized responses. While privacy concerns are understandable, Google has taken steps to address these concerns by giving users control over their data.
Frequently Asked Questions
- What is Gemini with Personalization?
Gemini with Personalization is an experimental feature that allows users to connect their Search history to better inform the assistant’s responses. - How do I turn on Gemini with Personalization?
Users must go to Gemini Apps and select the "Personalization (experimental)" model from the drop-down menu. - How do I disconnect from Search history?
Gemini will display a clear banner with a link to disconnect from Search history at any time. - What if I’m not comfortable with Gemini accessing my Search history?
You can choose not to connect Gemini to your Search history at any time. - Will Google use my Search history without my permission?
No, Google will only use your Search history if it can add context to the answer, and you will be asked for permission before connecting to apps or your Search history.

