Ubisoft Brazil Wows Fans with Unconventional Assassin’s Creed Shadows Ad
Surprising Marketing Stunt Turns Heads
Fans had been lamenting the lack of marketing for Ubisoft’s Assassin’s Creed Shadows, but the developer’s Brazil office just demonstrated how to promote the game in the most surprising way. Instead of showcasing gameplay, the ad is a live-action production inspired by retro tokusatsu like Super Sentai (or Power Rangers for those in the US).
A Live-Action Tokusatsu Production
The ad sees Brazilian streamers Ruan Silva (Joga Zulu) and Thais Matsufugi transform into the Assassin’s Creed Shadow characters Yasuke and Fujibayashi Naoe. Fans are now thinking that Ubisoft’s main office could take lessons from their approach.
The Ad: "Guerreiros das Sombras" (Shadow Warriors)
Watch the video below to see the action-packed production:
[Insert the first YouTube video]
The ad’s caption reads, "You’ve come home from school, called your friends from the street, grabbed your snack and turned on the TV. It’s time for your favorite show… but this time, the adventure is in Feudal Japan!"
The Ad’s Original Song: "Strike As One" by Edu Falaschi
The amusing ad even features an original song, "Strike As One" by Edu Falaschi. You don’t need to understand Portuguese to feel the tokusatsu vibes.
Reactions
"Ubisoft Brasil completely solved this game’s marketing issues," is one of the hundreds of comments on the video. "Ubisoft Brazil should take over the main company instead," was another opinion. And Ubisoft Japan seems to like it; there’s already a Japanese version with the song sung by Taro Kobayashi, the Japanese musician who recorded the theme songs for Amazon Prime’s Kamen Rider Amazons.
Behind-the-Scenes Fun
Ruan and Thais have been sharing some behind-the-scenes shots from the production, showing that they had a blast making the unusual spot.
Ubisoft Brazil’s Marketing Initiatives
It’s not the first time that Ubisoft Brazil has won attention for its marketing initiatives. It’s previously leaned in heavily on hyper-local relevance, using Brazilian memes and cultural references on TikTok. Its approach certainly beats the terrible AI-generated ‘trailer’ for Ark: Aquatica revealed at GDC 2025 this week.
Conclusion
Ubisoft Brazil’s Assassin’s Creed Shadows ad is a refreshing change from the usual marketing tactics, and fans are loving it. Who knows, maybe this is the start of a new trend in game marketing.
FAQs
Q: What is Assassin’s Creed Shadows?
A: Assassin’s Creed Shadows is an upcoming game in the Assassin’s Creed series.
Q: What is tokusatsu?
A: Tokusatsu is a Japanese term for live-action superhero TV shows, such as Super Sentai or Power Rangers.
Q: What is the song in the ad?
A: The song is "Strike As One" by Edu Falaschi.
Q: Will there be more Assassin’s Creed Shadows ads like this?
A: Only time will tell, but fans are hoping for more innovative marketing stunts from Ubisoft Brazil.
