Apple Ties in with Severance’s Popularity
Lumon Terminal Pro: A Seamless Integration
Apple TV’s Severance recently finished its second season, and the series has really got people talking. To capitalize on the show’s popularity, Apple is including the computers that appear in the Lumon workplace in the show on its website, and their integration is seamless.
It looks like it’s a parody or maybe even a mistake to see ‘Lumon Terminal Pro’ with a ‘New’ sticker next to it on the Apple Store, right next to the MacBook Air (also new). But it’s real, though you can’t actually buy it. And while the Lumon Terminal Pro might not be one of the best computers for graphic design, this is the kind of tie-in that reminds viewers who made the show, without shoving it in their faces.
A Sneak Peek into the Editing Process
When you click on Lumon Terminal Pro (note that it isn’t showing up for all users, so use the link if you can’t see it), you get the following text on the screen of the computer: "Greetings. We are pleased to bring you a film detailing the art of arranging moving images to elicit an emotional response. If during this viewing you experience feelings of warmth, an increased heart rate, or perspiration, do not be alarmed. In fact, rejoice! As you have been successfully inspired. Praise Kier."
Behind the Mac: Editing Severance
Below that is the link to a film about how Severance was edited on a Mac, which contains spoilers (I haven’t finished the series yet so am too scared to click but other sources say it’s an interesting dive into how the film was edited), as well as a reminder of Apple’s latest offer – buy a new Mac and get three months of Apple TV+ for free. This is another piece of marketing brilliance that makes people feel they are part of a whole ecosystem when they buy into Apple.
Conclusion
Apple’s tie-in with Severance is a clever move that showcases the company’s commitment to integrating its products with popular culture. By including the Lumon Terminal Pro on its website and promoting the film about the editing process, Apple is able to subtly remind viewers of its brand while also providing a unique experience for fans of the show.
FAQs
Q: What is the Lumon Terminal Pro?
A: The Lumon Terminal Pro is a fictional computer that appears in the TV series Severance.
Q: Can I buy the Lumon Terminal Pro?
A: No, the Lumon Terminal Pro is not available for purchase.
Q: What is the film about the editing process of Severance?
A: The film is a behind-the-scenes look at how the TV series Severance was edited on a Mac, and contains spoilers for the show.
Q: What is the offer from Apple to buy a new Mac?
A: Apple is currently offering three months of Apple TV+ for free when you buy a new Mac.
