Veganism Promoted through Unconventional Animated Ad
A Surprising Approach to Promoting Veganism
Adverts to promote veganism can sometimes be preachy or militant, or just too dry, but not this surprising animated advert from PETA. Quite the contrary, the animal rights nonprofit is out to show that veganism can deliver a moist stool that’s as regular as a Japanese train.
Bringing Feces to Life
It’s brought one of our favourite emoji’s to life in a surreal ad that shows piles of feces skateboarding, scratching, playing keytar, shaking their booty and generally living it up thanks to a plant-based diet.
The Ad and its Inspiration
Watch On
The ad features a chorus of poos singing about how happy they are in a blissful world populated by toilet-themed characters, including dancing rolls of toilet paper. There’s even a catchy song. Conceived by Samy Alliance and produced by the Buenos Aires-based character animation studio Flamboyant Paradise, directed by Javier Lourenço and Alvarez Ortega Bianchi, it could be an animation from Adult Swim.
The Research Behind the Ad
But despite the irreverent tone, the inspiration came from serious research, which suggests that many people suffer from constipation and other digestive problems due to a lack of plants in their diet.
PETA’s Plan for the Ad
PETA plans to use the animation on social media channels as well as in an out of home campaign and Spotify, all directing to a campaign page that provides details of the benefits of a vegan diet.
Conclusion
The ad is a surprising change of direction from the usual focus on ethical arguments for a plant-based diet. That could partly be recognition that people need a selfish motive to commit to a major lifestyle change, but it’s also much more attention-grabbing, and fun too, making the ad more likely to stand out on social media.
Frequently Asked Questions
Q: What is the purpose of the ad?
A: The ad aims to promote the benefits of a vegan diet, specifically highlighting the benefits for digestive health.
Q: Who created the ad?
A: The ad was created by Samy Alliance and produced by Flamboyant Paradise, a Buenos Aires-based animation studio.
Q: What inspired the ad’s tone and style?
A: The ad’s tone and style were inspired by research suggesting that many people suffer from constipation and other digestive problems due to a lack of plants in their diet.
Q: Where can I see the ad?
A: The ad will be released on social media channels, in an out of home campaign, and on Spotify, directing to a campaign page with more information on the benefits of a vegan diet.
