AkiraBot’s AI-Generated Spam Messages Pose Challenge to Website Defenses
The Emerging Threat
AkiraBot’s use of LLM-generated spam message content demonstrates the emerging challenges that AI poses to defending websites against spam attacks, according to SentinelLabs researchers Alex Delamotte and Jim Walter. The easiest indicators to block are the rotating set of domains used to sell the Akira and ServiceWrap SEO offerings, as there is no longer a consistent approach in the spam message contents as there were with previous campaigns selling the services of these firms.
How AkiraBot Worked
AkiraBot worked by assigning the following role to OpenAI’s chat API using the model gpt-4o-mini: "You are a helpful assistant that generates marketing messages." A prompt instructed the LLM to replace the variables with the site name provided at runtime. As a result, the body of each message named the recipient website by name and included a brief description of the service provided by it.
The Unique Message Generation
"The resulting message includes a brief description of the targeted website, making the message seem curated," the researchers wrote. "The benefit of generating each message using an LLM is that the message content is unique and filtering against spam becomes more difficult compared to using a consistent message template which can trivially be filtered."
Measuring Success and Failure
SentinelLabs obtained log files AkiraBot left on a server to measure success and failure rates. One file showed that unique messages had been successfully delivered to more than 80,000 websites from September 2024 to January of this year. By comparison, messages targeting roughly 11,000 domains failed. OpenAI thanked the researchers and reiterated that such use of its chatbots runs afoul of its terms of service.
Conclusion
AkiraBot’s use of LLM-generated spam message content highlights the evolving nature of spam attacks and the need for website defenders to adapt to new tactics. As AI becomes increasingly sophisticated, it is essential for website owners and administrators to stay vigilant and implement effective measures to protect against spam attacks.
FAQs
Q: How did AkiraBot generate its spam messages?
A: AkiraBot used OpenAI’s chat API and the model gpt-4o-mini to generate unique messages for each targeted website.
Q: What was the success rate of AkiraBot’s spam messages?
A: According to SentinelLabs, AkiraBot successfully delivered unique messages to more than 80,000 websites from September 2024 to January of this year.
Q: Does OpenAI condone the use of its chatbots for spamming?
A: No, OpenAI reiterated that such use of its chatbots runs afoul of its terms of service.

