Adobe Unveils Standalone Firefly AI Models Subscription Service
Adobe is launching a new standalone subscription service that gives users access to its AI image, vector, and video generating models. This marks the company’s boldest attempt yet to turn its Firefly AI models into a real product.
New Firefly AI Video Model
The company is also launching a redesigned webpage, firefly.adobe.com, where people can use Adobe’s AI models. This includes the new Firefly AI video model, which is rolling out in public beta on the Firefly website and in the Premiere Pro Beta app.
Firefly AI Models: What You Need to Know
The Firefly Standard plan costs $9.99 per month and provides unlimited access to Adobe’s AI image and vector generating features, as well as Adobe’s new AI video model. The Standard plan gives users 2,000 credits, which is enough to make 20 five-second AI videos.
Plans and Pricing
- Firefly Standard: $9.99 per month, provides unlimited access to AI image and vector generating features, and new AI video model. 2,000 credits included (enough to make 20 five-second AI videos).
- Firefly Pro: $29.99 per month, offers enough credits to generate 70 five-second AI videos per month.
Adobe’s Pitch to Creative Professionals
Part of Adobe’s pitch to creative professionals is that Firefly was trained on a dataset of licensed videos, without any brand logos or NSFW content. This means that creatives should be able to use the Firefly AI models without worrying about legal troubles.
Comparing Firefly to Other AI Video Models
The Firefly video model lets you turn text or images into a five-second, AI-generated video. There are controls on a side panel for changing the camera angles, camera movement, aspect ratio, and other features that creative professionals might want to customize.
The Competition
The new Firefly offerings will compete directly with OpenAI’s Sora, Runway’s Gen-3 Alpha, and other AI video models that already have dedicated webpages and subscription plans. Google DeepMind’s AI video model, Veo, is also a contender in the space, but it’s still in private beta.
Adobe’s Vision for Firefly
"We think the key differentiator for us is that we’re the only IP-friendly, commercially-safe video model," said Alexandru Costin, VP of Generative AI. "We want to differentiate with deep understanding of customer problems."
Adobe’s AI Tools for Creative Professionals
Adobe has also tried to ship AI tools that solve problems for creative professionals instead of just generating random AI videos. For example, one of Firefly’s AI video features, Generative Extend, lets users extend any clip’s video and background noise by a few seconds. This is one of the more practical AI video tools on the market.
Conclusion
Adobe is taking a bold step by launching a standalone subscription service for its Firefly AI models. The company is betting that creative professionals will be willing to pay for access to its AI image, vector, and video generating models. With its new Firefly AI video model, Adobe is trying to differentiate itself from other AI video models by offering a commercially-safe and IP-friendly solution.
FAQs
Q: What is Firefly?
A: Firefly is a new AI model from Adobe that can generate images, vectors, and videos.
Q: What is the cost of the Firefly subscription?
A: The Firefly Standard plan costs $9.99 per month, while the Firefly Pro plan costs $29.99 per month.
Q: What is the difference between Firefly Standard and Firefly Pro?
A: Firefly Standard provides unlimited access to AI image and vector generating features, as well as the new AI video model, with 2,000 credits. Firefly Pro offers enough credits to generate 70 five-second AI videos per month.
Q: Is Firefly IP-friendly and commercially-safe?
A: Yes, Firefly was trained on a dataset of licensed videos, without any brand logos or NSFW content, making it a safe and IP-friendly solution for creative professionals.
