Adobe Summit Sneaks ’25: A Glimpse into the Company’s Future Innovations
Every year, Adobe gives the public a sneak peek into its latest experimental innovations, with 40% of them historically making it to actual rollout. The Sneaks stage at Adobe Summit ’25 featured celebrity guest co-host Ken Jeong, showcasing 40% of the company’s most popular features, including Generative Fill, then dubbed Project Fast Fill.
Project Perfect Context
This experiment would help teams better understand their customers through an AI agent that can combine external insights, such as economic data and global weather, with first-party behavioral data within the Adobe Customer Journey Analytics in the Adobe Experience Platform. Using the AI agent, users can learn more about customer experiences by conversationally asking questions that leverage more information about both datasets. These insights can ultimately inform the building of future experiences to cater more to the audience’s wants and needs, ultimately improving campaign performance.
Project Slide Wow
Slide decks are a great medium for presenting information, but building them can be time-consuming. Senior leaders, in particular, often bear the burden of synthesizing robust data insights into presentations to share with other teams. Project Slide Wow automates the entire process, converting data in Adobe Customer Journey Analytics into an engaging visual Microsoft PowerPoint presentation that includes visualizations and even speaker notes. The presenter can then ask a question and get an answer pulled straight from the dataset, even if it wasn’t originally included in the slides.
Project Site Leap
Content management systems play a central role in many businesses’ core operations. Yet, even when these systems are outdated or no longer the best fit, companies often struggle to make a change due to the high costs and potential disruption to their workflow. As the name implies, Project Site Leap makes the transition easier using an AI agent that can take existing brand pages, import the content into Adobe Experience Manager (AEM), and align it with new design mocks.
Project Get Savvy
This experiment is the ultimate tool for marketers, helping them through their kickoff campaigns by aiding the brainstorming, creation, and deployment of a campaign through the use of various AI agents. With Project Get Savvy, marketers would be able to interact with agents in real-time to create content and visuals, find the best ways to reach audiences, and even create personas that resemble the target audience and get their feedback.
Project Frame Sense
Taking a step away from agentic capabilities, the next couple of experiments focus on using generative AI to deliver value to marketers and their audiences. Project Frame Sense helps marketers create tailored experiences in the travel and hospitality sector, where creating tailored experiences is specifically worthwhile. The experiments connect customer insights from the Adobe Experience Platform with video content so that customers can receive a highly personalized video tailored to their preferences. The videos even use AI-powered digital avatars.
Project Panorama
Project Panorama helps brands make sense of user interactions on mobile applications. This task is typically challenging because of all the different elements found in apps, such as screens, offers, and messages. Instead, Project Panorama would offer a map that brands can use to visualize the user’s journey. The map would update in real-time, track performance metrics and user behavior, and outline each page and screen of the experience, according to Adobe. Ultimately, marketers could use those insights to deploy new offers and send messages from the Project Panorama interface without additional code, making optimization to increase user engagement easier.
Project Vision Cast
This project focuses on making the collaboration between marketers and creatives more seamless. Using generative AI, it combines data insights and brand imagery to create rough interpretations of new product concepts. These interpretations are then sent to Adobe’s Project Concept so both teams can brainstorm and collaborate.
Conclusion
Adobe’s latest innovations offer a glimpse into the company’s future plans, from using AI agents to streamline processes to creating personalized experiences. With a focus on making marketers’ lives easier, these experiments have the potential to revolutionize the way businesses operate.
Frequently Asked Questions
Q: What is the purpose of Adobe’s Sneaks?
A: Adobe’s Sneaks is a platform that gives the public a sneak peek into the company’s latest experimental innovations, with 40% of them historically making it to actual rollout.
Q: What is Project Perfect Context?
A: Project Perfect Context is an experiment that helps teams better understand their customers through an AI agent that can combine external insights with first-party behavioral data.
Q: What is Project Slide Wow?
A: Project Slide Wow is an experiment that automates the process of creating slide decks, converting data into an engaging visual Microsoft PowerPoint presentation.
