Project Panorama’s Map
Adobe Summit ’24: A Sneak Peek at the Latest Experimental Innovations
Every year, Adobe gives the public a sneak peek into its latest experimental innovations, with 40% making it to actual rollout historically. Even though the full Sneaks session isn’t slated until tonight, Adobe shared one experiment with ZDNET ahead of time, and it is a game changer for marketers and brands alike.
How to Watch Adobe Sneaks
To watch the rest of Adobe Sneaks, you can tune into the livestream from the Adobe website from 6-7 PM PT live from Las Vegas. Every year, a celebrity guest hosts Sneaks; this year, it is actor and comedian Ken Jeong.
Project Panorama
Project Panorama helps brands make sense of user interactions on mobile applications. This task is typically challenging because of all the different elements found in apps, such as screens, offers, and messages. Instead, Project Panorama would offer a map that brands can use to visualize the user’s journey.
The map would update in real-time, track performance metrics and user behavior, and outline each page and screen of the experience, according to Adobe. Ultimately, marketers could use those insights to deploy new offers and send messages from the Project Panorama interface without additional code, making optimization to increase user engagement easier.
Conclusion
Adobe’s Sneaks session is a must-watch for marketers and brands looking to stay ahead of the curve. With 40% of experimental innovations making it to actual rollout historically, this is an opportunity to get a first look at the latest and greatest from Adobe. Don’t miss out – tune in to the livestream tonight to see what other innovative solutions Adobe has in store.
FAQs
Q: What is Adobe Sneaks?
A: Adobe Sneaks is an annual event where the company gives the public a sneak peek into its latest experimental innovations.
Q: How can I watch Adobe Sneaks?
A: You can tune into the livestream from the Adobe website from 6-7 PM PT live from Las Vegas.
Q: What is Project Panorama?
A: Project Panorama is an experimental innovation that helps brands make sense of user interactions on mobile applications by providing a map that visualizes the user’s journey.
Q: Will all experimental innovations be announced during Adobe Sneaks?
A: Historically, 40% of experimental innovations make it to actual rollout, so not all will be announced during Adobe Sneaks.
