Adobe’s Frosty Reception on Bluesky: A Lesson in Social Media Etiquette
Adobe recently joined the social media site Bluesky in hopes of connecting with the community, but things didn’t go quite to plan. Introducing itself in an innocent post, Adobe was met with a savage onslaught of backlash, from scathing criticisms all the way to Egyptian curses, in a very unwelcoming reception.
A Cruel Welcome
While Adobe software has been a staple for creatives for years, the recent backlash around Adobe’s pricing and AI policies has driven many to seek alternative graphic design software options. Adobe’s frosty reception from Bluesky users proves that the internet can hold a grudge, and that friendly social media posts are simply not enough to mend a fractured relationship with consumers.
The Original Post
In the original Bluesky post (which has since been deleted) Adobe wrote: “Hey, we’re Adobe! We’re here to connect with the artists, designers, and storytellers who bring ideas to life. What’s fuelling your creativity right now?”. Fairly innocuous, right? But savage Bluesky users weren’t buying the tepid engagement bait, flooding the replies with criticism and chaos.
Savage Responses
“Hi Adobe! You can just show yourself off Bluesky now,” one user sarcastically responded. “Go back to the fascist owned site where they enjoy supporting AI generated art like your brand do,” another scathing commenter replied. In an unconventional repellent approach, one user commented “Not you. Take the curse of RA,” filling the comments with a slew of ancient hieroglyphics.
Fleeting Fame
As expected, the backlash on social media was swift and merciless. Twitter users shared screenshots of the debacle, with captions like “Yo, Adobe Finally came to Blue Sky thinking artist would be happy to see them and they got booed so hard they deleted the post XD” and “Adobe went and made a Bluesky account and was all HEY BESTIES without reading the room, and… it went exactly as expected.”
A Conclusion
It’s clear that Adobe has some serious PR work to do before it infiltrates social media given its bridge-burning move to embrace AI, causing an all-out terms of service mess. It’ll be no easy task to win back the trust of creatives, but it’s current ‘sweep it under the carpet’ approach is clearly not working – what users want is honesty, accountability, and a functional service not overrun by unnecessary AI augmentation.
FAQs
Q: Why did Adobe join Bluesky?
A: Adobe joined Bluesky in an attempt to connect with the creative community and promote its products.
Q: What was the reaction to Adobe’s post?
A: The reaction was overwhelmingly negative, with users criticizing Adobe’s pricing and AI policies, as well as the company’s perceived lack of engagement and authenticity.
Q: Has Adobe deleted its Bluesky post?
A: Yes, Adobe has deleted its original post due to the backlash.
Q: Will Adobe continue to use Bluesky?
A: It’s unclear at this time, but given the negative reception, it’s possible that Adobe may reevaluate its social media strategy.
