AMC Raises Prices for Stubs A-List Subscription
Following AMC’s recent changes to its Stubs program, the theater chain is now planning to raise the subscription service’s prices. Beginning May 7th, a membership to Stub’s A-List tier will increase from $24.95 / month to $27.99 / month.
New Benefits to Sweeten the Deal
Despite the price hike, AMC is trying to make the subscription more attractive to customers. As part of the changes, Stubs A-List members will be able to watch four movies a week at any AMC theater nationwide, up from the current three movies a week. Additionally, AMC is lowering the age requirement for a Stubs A-List membership to 13, aiming to court more young film buffs.
CEO’s Defense of the Price Increase
AMC CEO Adam Aron defended the price hike, stating that “A-List is still an incredible bargain.” He noted that, even with the increase, the cost of an A-List membership will often be less than seeing two movies per month as a non-member, especially for those who see movies in premium formats and/or buy their tickets online.
Conclusion
The changes to AMC’s Stubs program aim to strike a balance between providing value to customers and generating revenue. While the price hike may not be welcome news for some subscribers, the addition of new benefits and a lower age requirement may entice others to sign up. As the theater chain continues to evolve, it will be interesting to see how these changes affect its loyal customer base.
FAQs
Q: When will the price increase take effect?
A: The price increase will take effect on May 7th.
Q: What is changing about the Stubs A-List program?
A: The number of movies subscribers can watch weekly is increasing from three to four, and the age requirement for a Stubs A-List membership is being lowered to 13.
Q: Is this the first price increase for AMC’s Stubs program?
A: According to AMC CEO Adam Aron, this is the service’s first price hike in years.
Q: Is the price increase still a good deal?
A: According to Aron, the cost of an A-List membership will often be less than seeing two movies per month as a non-member, especially for those who see movies in premium formats and/or buy their tickets online.
