ASUS Unveils New Signature Edition Ceraluminum Zenbook Laptops
Made by fusing ceramic materials with aluminium, Ceraluminum is a high-tech material that is as light and durable as aluminium but retains ceramic’s anti-scratch properties. And in a big tick for sustainability, the material is 100% recyclable.
What is Ceraluminum?
Ceraluminum is a new material that ASUS has developed by fusing ceramic materials with aluminium. This material is as light and durable as aluminium but retains ceramic’s anti-scratch properties. Additionally, it is 100% recyclable, making it a sustainable option for laptop production.
The Benefits of Ceraluminum
The different benefits of the material were showcased through tactile experiments set up around the space, showing how the surface repels water (above), and exactly how light it is (very light indeed – below). The full range of laptops was set up amongst them.
Design Philosophy
ASUS’ Chief Design Officer, Mitch Yang, explained the design philosophy to us: "We use three words: simplicity, method, and meaning," he said. "Everything from the colour to the texture has to be meaningful, not just something different for the sake of different."
The Zenbook Duo
The same can be said for the tech – the innovation feels meaningful in a way other variations from the standard laptop design don’t. Lenovo’s rollable second screen may have grabbed headlines, but wasn’t beautifully designed – it looks clunky, whereas ASUS’ Zenbook Duo is sleek, doesn’t look like a novelty and fits into the range as a genuinely useable laptop.
Conclusion
So how do they feel? Really quite dreamy, actually. I can see why ASUS has gone so far with the sensory-based marketing, because the laptops really do feel different to others I’ve tried. They’re silky smooth to touch, and the sleekness of the design is genuinely pleasing, even calming. And this is exactly how they’re meant to feel – nature etc
FAQs
Q: What is Ceraluminum?
A: Ceraluminum is a new material developed by ASUS by fusing ceramic materials with aluminium.
Q: What are the benefits of Ceraluminum?
A: Ceraluminum is as light and durable as aluminium, retains ceramic’s anti-scratch properties, and is 100% recyclable.
Q: What is the design philosophy behind ASUS’ laptops?
A: ASUS’ design philosophy is based on three words: simplicity, method, and meaning. Everything from the colour to the texture has to be meaningful, not just something different for the sake of different.
Q: What is the Zenbook Duo?
A: The Zenbook Duo is a laptop designed by ASUS that features a sleek and useable design, and is part of the Ceraluminum range.
Q: Are ASUS’ laptops sustainable?
A: Yes, ASUS’ laptops are sustainable due to the use of Ceraluminum, which is 100% recyclable.
