Uber Unveils Branded Assets at London Gatwick Airport
Uber has collaborated with London Gatwick Airport to become the new media partner for the UK airport. To showcase this new partnership, Uber has revealed over 2,500 branded assets at the airport, designed by Mother.
Clever Adverts
The adverts, photographed by Nick Meek, contrast striking photography with tongue-in-cheek jokes about where customers really want to get to. For example, there’s a sculpture’s bottom with the text, ‘Rome International Airport’ and a distinctive Uber line leading to ‘Culture and stuff’, and an engagement ring with the text ‘Paris CDG Airport’ and a line leading to ‘Nervous wreck’.
Practical Improvements
The collaboration also features practical improvements to the airport, including clearer wayfinding from the baggage collection to Uber pickup areas, which are now in more convenient locations.
Design and Strategy
“We aimed to connect Uber with London Gatwick’s broad passenger base, and across the airport, in literally thousands of places, there are messages designed to generate a smile,” explains Mother’s ECD, Martin Rose. “We hope this lifts journeys to and from London Gatwick. By elevating Uber’s iconic journey line, as seen by millions every day using the app, we’re graphically showing travellers they’re almost at their destination.”
Conclusion
The campaign aims to make traveling to and from the airport as effortless as possible, reminding passengers that with Uber, they’re almost there. By introducing the idea of getting an Uber in a fun and meaningful way, the campaign hopes to calm nerves and make the experience more enjoyable for travelers.
FAQs
Q: What is the purpose of the campaign?
A: The campaign aims to make traveling to and from the airport as effortless as possible, reminding passengers that with Uber, they’re almost there.
Q: What kind of improvements have been made to the airport?
A: The collaboration features practical improvements to the airport, including clearer wayfinding from the baggage collection to Uber pickup areas, which are now in more convenient locations.
Q: Who designed the adverts?
A: The adverts were designed by Mother, a creative agency, and photographed by Nick Meek.
Q: What is the significance of the campaign’s slogan, “You’re almost there”?
A: The slogan aims to remind passengers that they’re close to their final destination and that Uber can help them get there easily and efficiently.
