Designing with Impact
“Design that goes beyond convention to communicate meaning.” This trend encourages a movement towards sustainability and inclusivity, using visual cues or storytelling, material choices, and design details to create a lasting impact.
A prime example is Raras, a limited-edition wine that “puts the research of rare diseases on the table.” The atypical shape of the bottles, alongside the changing typography and label messaging, work in tandem to encourage important and candid conversations around health.
Art Deco Revival
Gatsby-style Art Deco packaging design is back with a bang – think striking geometric shapes, opulent colors, and plenty of glamour. With a particular focus on the drinks sector, this classic aesthetic revives the retro luxury of the ’20s design trend with a modern twist, bringing a contemporary flair to the well-loved design era.
Apéritifs brand Rue de Rêve takes cues from the Art Deco era with its arched 1920s architecture-inspired design created by Makers & Allies. Capturing the intersection of the brand’s French inspiration and Californian heritage, the tactile golden embellishments of the design make for a luxe experience that “transports drinkers to a Golden State.”
Simple Shapes Meet Stand-out Shades
Embracing bold visuals, this trend uses simple geometric shapes paired with bright primary colors to create a striking visual appeal. The playfulness of this combination makes for visually arresting packaging across a variety of products, making it an adaptable trend with a distinct contemporary quality.
Created by Dispenser Studio, Pasta Luciano’s packaging is a prime example of how bold design can create a standout shelf appeal. Embracing the graphic nature of large geometric shapes, the contrast of the packaging’s bright colors mirrors the liveliness of the brand’s creator, Luciano Monosilio, bringing a unique personality to the branding.
Inspired by Psychedelia
Taking inspiration from the ’60s, nods to psychedelic design are increasingly appearing, using kaleidoscopic patterns and intense colors to transport consumers into new dimensions. Despite its retro origins, psychedelic-inspired design has a distinctly contemporary feel thanks to its unrestrained use of bold color and striking patterns.
Embracing this aesthetic, Design Bridge and Partners introduced a vivid palette in its redesigned Pleasurama food packaging for Harvey Nichols. Maintaining the brand’s heritage of luxury, the new branding appeals to a new generation of customers with its daring and commanding design.
Cultural Connections
With a focus on heritage and history, ‘cultural connections’ create a sense of identity for brands while addressing an “understanding of cultural nuances in different target markets.” Connecting with audiences in a uniquely authentic way, this trend spotlights culture and heritage as an educational tool and a platform for thoughtful conversation.
Uncovering social taboos, OT is a condom brand “aiming to tackle the issue around the absence of comprehensive sex education, gender inequality, and a culture of shame in Kazakhstan.” With the ‘O’ and ‘T’ representing man and woman side by side, the packaging redefines sexual culture, promoting equality by visualizing harmonious and healthy relations between the genders.
Conclusion
The packaging design trends for 2025 are a reflection of the ever-evolving industry, with a focus on sustainability, inclusivity, and cultural connections. As design continues to play a vital role in shaping consumer experiences, these trends are set to dominate the industry in the coming year.
FAQs
Q: What is the main focus of the packaging design trends for 2025?
A: The main focus is on sustainability, inclusivity, and cultural connections.
Q: What is the significance of the “Designing with Impact” trend?
A: It encourages a movement towards sustainability and inclusivity, using visual cues or storytelling, material choices, and design details to create a lasting impact.
Q: What is the Art Deco Revival trend all about?
A: It’s a revival of the classic Art Deco design trend, with a modern twist, bringing a contemporary flair to the well-loved design era.
Q: What is the significance of the “Simple Shapes Meet Stand-out Shades” trend?
A: It uses simple geometric shapes paired with bright primary colors to create a striking visual appeal, making it an adaptable trend with a distinct contemporary quality.
Q: What is the “Inspired by Psychedelia” trend all about?
A: It takes inspiration from the ’60s, using kaleidoscopic patterns and intense colors to transport consumers into new dimensions, with a distinctly contemporary feel.
Q: What is the “Cultural Connections” trend all about?
A: It spotlights culture and heritage as an educational tool and a platform for thoughtful conversation, connecting with audiences in a uniquely authentic way.
