Starting Afresh
In the past year, we’ve seen many creatives moving from long-established social media platforms like Facebook, Instagram, and Twitter to emerging networks such as BlueSky and Threads. With TikTok’s US fate also in the balance, there’s never been a better time to look at all of those Twitter alternatives.
Understanding Threads
Will this resolve itself over time, as more people shift over? Maybe. But how can you make the best of BlueSky and Threads right now? Caitlin Jardine, social media manager at Ellis Digital, believes it starts with an understanding that platforms don’t all work in the same way. "While Threads and BlueSky may share some similarities with X, they’re entirely new platforms with their own unique features and style," she points out.
Understanding BlueSky
BlueSky, meanwhile, is different again. "This platform champions smaller, community interactions, which is why it may feel at times that engagement isn’t great," says Caitlin. "But it’s important to remember that this is because it is more intimate. BlueSky is less about passively consuming content and more about building relationships with other platform users through interaction," she clarifies.
Content and Connections
In short, making the best use of new social media platforms is about approaching content thoughtfully, rather than recycling what may work on Facebook, Instagram, or X on other platforms. "Each network has its unique purposes and features that sets them apart from the others," explains Caitlin. "To take one example, thoughtful and relatable content tends to perform better on Threads and BlueSky, over generic updates that seem less authentic and meaningful. The difference between this, and what we’re used to seeing on X, is the ability to build connections on the platforms rather than just forming an opinion, carried out through commenting, replying, and showing genuine interest in others’ posts."
Time to Act
So what are you waiting for? "Just post, like, reply!" urges Becky. "If we aren’t using a platform, there’s no reason for others to join or be active, so we can’t create a community. Right now, it can feel like you’re speaking to no one, but I’m confident BlueSky is a good alternative for those leaving Twitter."
Conclusion
In conclusion, the key to making the best of new social media platforms is to approach content thoughtfully, be authentic, and engage with others. Each platform has its unique features and style, and it’s essential to understand how they work and how to make the most of them. Don’t get too married to any one platform, and be willing to try out new ones. Remember, social media is just one part of a multi-channelled marketing strategy, and it’s essential to diversify your efforts across many channels.
FAQs
Q: What are the best ways to use BlueSky and Threads?
A: Post thoughtfully, be authentic, and engage with others.
Q: How do I make the most of new social media platforms?
A: Understand how each platform works, and approach content thoughtfully.
Q: Why should I move to BlueSky and Threads?
A: Because they offer a fresh start, and the opportunity to build meaningful relationships with others.
Q: What’s the best way to build a community on new social media platforms?
A: By posting, liking, and replying to others’ content, and showing genuine interest in their posts.
