Why I Don’t Think AI is the Next Big Thing
I’m just going to come out and say it: I don’t think AI is the next big thing. In fact, I’m betting the future of my company on it.
Understanding the AI Landscape
The "next big thing" is never in vogue. It’s not apparent. If people don’t call you crazy when you tell them, you’re probably not onto something. The masses never see it coming — not you, though; you read ZDNET.
What is the Next Thing?
The next big thing is owning attention, and it’s about to go for a premium. The best thing about AI is that it makes everything easy. The worst thing? It makes everything easy. More competitors will enter your space, and old competitors will get better — all powered by, you guessed it, AI.
How to Capitalize Moving Forward
There are many ways to connect with your audience, from in-person events to creating a newsletter. Regardless of the method you choose, the goal is to make a genuine connection with your customers.
My Two Cents
I’ll leave you with this: During the dot-com boom, companies with solid business models thrived, while countless ventures without solid foundations collapsed. But you know who’s rarely mentioned when we talk about that era? The telecom industry.
Conclusion
The real opportunity moving forward is to master the art of getting and keeping attention. That’s how you thrive in the new attention economy. Owning attention is what’s next.
Frequently Asked Questions
Q: What do you mean by "owning attention"?
A: Owning attention means creating valuable relationships with your audience and focusing on being known well.
Q: How do I own attention?
A: You can own attention through various marketing channels, such as email, SMS, and in-person events. The key is to make genuine connections with your customers and provide value.
Q: Is AI not the future?
A: AI is a tool that makes everything easy, but it’s not the future. The future belongs to those who create valuable relationships with their audiences.
Q: What are some effective marketing channels for owning attention?
A: Some effective marketing channels for owning attention include email, SMS, and in-person events. The key is to focus on providing value and making genuine connections with your customers.
Q: Why is attention important?
A: Attention is important because it allows you to connect with your customers and provide value. In a world where anyone can compete and do anything, the advantage will be being known well.
