Ferrari Considers Hault on Personalized Color Options to Protect Brand Image
Car mods may be all the rage, but it seems Ferrari has had enough of its customers’ poor tastes. The luxury carmaker is already known for being protective of its image, which includes one of the best car logos. But it’s reportedly now considering a halt on personalized color options amid fears that they’re making the brand look trashy.
Ferrari’s Concerns
Ferrari has seen a surge in personalization requests as customers seek unique-looking vehicles, and only around 40 per cent of its cars are now shipped in the signature rosso corsa shade. But it seems the brand may have had enough of caving to customers’ demands.
According to the Telegraph, Ferrari chief executive Benedetto Vigna is thinking of simplifying the brand’s color catalogue as a "precautionary measure" to protect the brand.
"We have been thinking internally maybe to pre-define the combinations. We have to pay attention because we have to defend the values and the identity of the brand. We will not make a strange car, for sure," Vigna said.
Dealers’ Concerns
Vigna said dealers try to talk customers out of choosing flashy designs, but some are hard to convince. He insists it’s not only about respecting the brand’s image and heritage, but also protecting the value of cars for later trade as "there are some combinations that are not liked or loved by the second potential buyer."
Ferrari’s Blacklist
Ferrari has reportedly protested against customers’ own mods in the past. The DJ Deadmau5 claimed to have received a cease-and-desist letter from the car brand in 2014 after he put a Nyan Cat wrap on a Ferrari 458 Italia and called it a ‘Purrari’. Ferrari’s biggest gripe in that case was modification of its name and logo. But there’s also rumored to be a Ferrari blacklist of customers non grata.
What is the Ferrari Blacklist?
The Ferrari blacklist is a rumored list of people that the Italian carmaker refuses to sell to. It’s believed to be Ferrari’s way of exercising some control over their product.
Who is on the Ferrari Blacklist?
Since there’s no official confirmation that the blacklist even exists, there’s no way to know for sure who may be on it. There have been lots of rumors over the years, mainly involving celebrities, with Kim Kardashian, Justin Bieber, Curtis James Jackson AKA 50 Cent, and Deadmau5 are said to be on it. Nicolas Cage and Floyd Mayweather Jr are also believed to be on the list for selling vehicles without the company’s blessing.
Conclusion
Ferrari’s move to simplify its color options is a response to the growing trend of personalization in the luxury goods market. While some may see this as a restrictive move, Ferrari is trying to protect its brand image and ensure that its cars remain exclusive and valuable.
FAQs
Q: Is Ferrari considering a halt on personalized color options?
A: Yes, Ferrari is reportedly considering simplifying its color catalogue to protect the brand’s image.
Q: Why is Ferrari doing this?
A: Ferrari is trying to protect the brand’s image and heritage, as well as the value of its cars for later trade.
Q: Is the Ferrari blacklist real?
A: There is no official confirmation, but rumors suggest that it may exist and include celebrities and other individuals who have not complied with Ferrari’s brand guidelines.
