Lexus Unveils Revolutionary In-Car Display Design at Milan Design Week
Usually when a car brand exhibits at Milan Design Weeks, it uses the occasion as an opportunity primarily to show off its latest vehicle. This year, however, Lexus has taken a more novel approach, focussing its entire show on its brand new in-car display design. And it might just be more impressive than an entirely new car.
The Black Butterfly: A Revolutionary Cockpit Control System
Black Butterfly is the brand’s new dual-interface cockpit control system shaped, as the name suggests, like a butterfly. With two curved edges protruding outwards with touchscreen controls, and space for vast swathes of information, it offers the kind of futuristic aesthetic ones confined to sci-fi vehicle designs.
Demonstrating Versatility
To demonstrate its versatility, Lexus has enlisted several creators to use the screen itself as a canvas for exploring various possibilities for interaction as part of the show.
Designing for Safety and Intuitiveness
And while an entirely immersive display that controls both the car and its entertainment might suggest obvious safety concerns, the placement of the display atop the steering wheel of the new LF-ZC concept car is designed to help the driver keep their eyes on the road.
“The design is for the safety of the driver first,” Moto Takabatake of the Lexus design team told Creative Bloq at the exhibition. “Entertainment and everything else comes after that.”
Conclusion
Lexus’s exhibition is open to the public at Superstudio Più in Tortona, Milan’s creative district, from 8 – 13 April. For more Milan Design Week coverage, take a look at our take on ASUS’s new ‘ceraluminium’ laptops, and Ikea’s Democratic Design exhibit.
FAQs
Q: What is the Black Butterfly cockpit control system?
A: The Black Butterfly is a dual-interface cockpit control system designed by Lexus, featuring a futuristic aesthetic and curved touchscreen controls.
Q: What is the purpose of the Black Butterfly?
A: The Black Butterfly is designed to provide a more intuitive and immersive driving experience, allowing drivers to control various aspects of the car and its entertainment system.
Q: Is the Black Butterfly safe to use while driving?
A: Yes, the Black Butterfly is designed with safety in mind, with the display placed atop the steering wheel to help the driver keep their eyes on the road.
Q: When will the Black Butterfly be available in production cars?
A: The Black Butterfly is currently in concept stage, but it’s expected to become a feature in future production cars.
