The City of Dallas Logo Dispute with Triple D Gear
The city of Dallas is in a heated logo dispute with clothing brand Triple D Gear after a strikingly similar logo was trademarked back in 2014. Having used its logo since 1972, the City of Dallas alleges that the apparel brand’s design is likely to cause confusion, infringing on its heritage identity.
A Comparison of the Logos
There’s no right way to design a logo, yet originality is often at the centre of the creative process. Whether Triple D Gear’s identity is purposefully evocative of Dallas’ logo remains to be seen, but with nearly identical design structures, it’s hard to ignore the similarities between the two logos.
The City of Dallas Logo
The City of Dallas logo is comprised of a simple curved ‘D’ design made up of 3 distinct blue lines. At the centre is a green leaf emblem, representing the city’s commitment to sustainability. While the logo has been implemented since 1997, it wasn’t officially trademarked until 2020, complicating the legal dispute.
The Triple D Gear Logo
Trademarked since 2014, the Triple D Gear logo features a nearly identical 3-line ‘D’ shape. At the centre is a five-pointed star commemorating the brand’s Texan heritage, giving the logo a distinctly graphic appeal compared to Dallas’ more corporate design.
The Dispute
Despite the subtle details, it’s hard to ignore the striking similarities between the designs and it’s understandable that at a glance the casual viewer could be subject to confusion. It’s unclear how the trademark dispute will play out, but for now, the alleged infringement is one of the more compelling trademark disputes we’ve seen in recent times.
Conclusion
The City of Dallas logo dispute with Triple D Gear highlights the importance of originality and uniqueness in logo design. While the dispute is ongoing, it serves as a reminder to designers to carefully consider the potential implications of their work and to ensure that their designs are not likely to cause confusion with existing trademarks.
FAQs
Q: What is the nature of the dispute between the City of Dallas and Triple D Gear?
A: The City of Dallas alleges that Triple D Gear’s logo is likely to cause confusion and infringes on its heritage identity.
Q: When was the City of Dallas logo first used?
A: The City of Dallas logo has been in use since 1972.
Q: When was the Triple D Gear logo trademarked?
A: The Triple D Gear logo was trademarked in 2014.
Q: What is the current status of the dispute?
A: The dispute is ongoing, with the outcome uncertain at this time.
