Wicked Movie Poster Design Controversy Strikes Again
Packaging Blunder Prompts Apology from Mattel
The Wicked movie is becoming as famous for its poster design controversy as much as anything else. Now, with a few weeks to go until the cinematic release, it’s in the headlines for an unexpected design-related reason; this time for promoting a porn site on the packaging for children’s dolls.
The Mistake
Yes, you read that right. Incredibly, Glinda and Elphaba dolls based on the characters played by Arianna Grande and Cynthio Erivo in the film, rolled out into shops in the US with packaging that mistakenly carried the web address www.wicked.com instead of the correct address www.wickedmovie.com. Whoops!
The Fallout
LMAO Universal pictures put the wrong website for @wickedmovie on the back of their dolls for kids. It leads to a porn website 😂😂😂😂😂 #Wicked pic.twitter.com/agD48yHltVNovember 10, 2024
Mattel’s Response
The toy maker Mattel has apologised for the blunder. “Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the US, which intended to direct consumers to the official WickedMovie.com landing page,” the company said in a statement sent to CNN.
Recommendation
People who have already purchased the dolls are advised to discard the packaging or obscure the link.
A Lesson Learned
The blunder just goes to show the importance of proofing a design carefully, including every detail of the copy.
About the Movie
Wicked (the Universal Pictures movie, not the porn site) is an adaptation of the Broadway musical that prequels The Wizard of Oz, telling an alternate version of events. Part one will be released on 22 November and part two in November 2025.
Conclusion
The Wicked movie poster design controversy has struck again, this time with a packaging blunder that has led to an unexpected consequence. Mattel has apologized for the mistake and is taking immediate action to remedy the situation.
Frequently Asked Questions
Q: What happened to the packaging of the Wicked dolls?
A: The packaging of the dolls mistakenly carried the web address www.wicked.com instead of the correct address www.wickedmovie.com.
Q: What is the correct website address?
A: The correct website address is www.wickedmovie.com.
Q: What should parents do if they have already purchased the dolls?
A: Parents are advised to discard the packaging or obscure the link.
Q: What is Mattel doing to rectify the situation?
A: Mattel is taking immediate action to remedy the situation and has apologized for the mistake.
