Top 10 Interviews of 2024
10. "If you don’t use AI you can’t compete", Adobe VP tells me
At Adobe MAX 2024, our digital arts and 3D editor, Ian Dean, had the chance to sit down with Adobe’s Vice President of Generative AI, Alexandru Costin. Alexandru set out the company’s approach to AI and how it’s been influenced by a track record of introducing disruptive technology.
09. Inside the impressionistic realism of DreamWorks’ The Wild Robot
Undoubtedly it’s easier for animation studios to have an in-house style, but this isn’t the path DreamWorks Animation decided to take when adapting the illustrated children’s novel The Wild Robot by Peter Brown, where a ROZZUM unit 7134 robot gets stranded on an isolated island teeming with wildlife.
08. "Help us clean up… that was the assignment": How we made Reddit’s new identity
Reddit has been described as the heart of the internet, so when design firm Pentagram was tasked with rebranding the site, it was no mean feat. As a frontrunner in the design sphere, Pentagram naturally approached the rebrand with methodical precision, intending to capture the playfulness of Reddit while refining the core of its identity.
07. AI will force "dramatic changes", says illustrator Shan Jiang
Artist Shan Jiang has worked with many of the world’s leading brands, from Apple to Nike. His latest project included creating the illustration and box design for the XPPen Artist Pro 19 (Gen 2).
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04. "I can defend every single step of my work", Jessica Hische on how she avoids logo controversy
Jessica Hische is an American lettering artist who also teaches, owns physical stores, writes and illustrates picture books, and many more things besides. Our deputy editor, Rosie Hilder, met her on her 40th birthday, just before her talk at OFFF Barcelona, where she talked the audience through what she’s learned each decade of her career.
03. Disney artist says ZBrush for iPad opens up a "a new world" for all artists
Leticia Gillett is an experienced 3D artist, her CV lists Disney Consumer Products, Blizzard Entertainment where she worked as a 3D character artist on Overwatch, she was a 3D modeller at Dreamworks and joined Netflix Animation as a character development artist. Between shifts making everything you love, Leticia finds time to teach.
02. AI filmmaking is "making the creative process so much smoother," says the director of the new Jordan Rudess music video
With AI making inroads into every area of the creative industry, and many believe AI is the future of filmmaking, we were excited to hear that AI was heavily involved in Jordan Rudess’ music video, Shadow of the Moon. The project involved blending live-action sequences with AI-generated visuals to achieve the final production.
01. This new AI creates 3D worlds from simple sketches, making game development accessible to all
Another area that AI is springing up in is 3D model creation, and one of the best tools at the moment is called Cybever. This AI-powered 3D world creation platform automates asset retrieval, placement and environment generation.
Conclusion
In conclusion, these top 10 interviews of 2024 showcase the impact of AI on various creative industries, from filmmaking to game development. The interviews highlight the potential of AI to streamline processes, improve efficiency, and open up new creative possibilities.
FAQs
Q: What is the impact of AI on the creative industry?
A: AI is transforming the creative industry by automating repetitive tasks, improving efficiency, and opening up new creative possibilities.
Q: How is AI being used in filmmaking?
A: AI is being used in filmmaking to generate visuals, automate post-production processes, and improve the overall creative process.
Q: What is Cybever and how does it work?
A: Cybever is an AI-powered 3D world creation platform that automates asset retrieval, placement, and environment generation, making game development more accessible to all.
Q: How can AI help game development?
A: AI can help game development by automating repetitive tasks, improving efficiency, and opening up new creative possibilities, making game development more accessible to all.
