Not-for-Profit Organisation Grow to Know Launches Stunning New Visual Identity
A Movement Born from Tragedy
Not-for-profit organisation Grow to Know has launched a stunning new visual identity, using the beauty of nature to "sew the seeds of change". What began as a guerilla gardening movement following the devastating fallout of London’s Grenfell Tower fire, has blossomed into a powerful initiative centred around community, culture, and meaningful action.
Creating a Sense of Community
The new visual identity is a testament to the power of minimalist organic design, making a bold statement to captivate audiences. Spearheaded by footballer-turned-activist Tayshan Hayden-Smith, Grow to Know carries out a diverse range of work, from its creative studio-esque change-making arm to purposeful placemaking, "weaving together plants, people, and places".
The Power of Nature
The new visual identity features a series of cyanotype-processed images, a camera-less photographic technique that produces intricate designs by laying objects on paper coated with a solution of iron salts before exposing them to UV light. The organic technique gives the brand a bespoke, almost illustrative feel, allowing for the organisation’s message to shine through.
A New Logo and Colour Palette
The new logo features a blue and white colour palette that plays on the dynamic motif of blueprints and master plans, signifying momentum and action. The flexible identity has a joyous sense of optimism, recontextualising the pain from the Grenfell tragedy into a powerful community movement.
Bringing the Community Together
The new visual identity will be featured across the organisation’s touchpoints, showcasing the beauty of biodiversity and the power of nature. The imagery is designed to evoke a sense of community, highlighting the importance of working together to drive positive change.
FAQs
Q: What is the purpose of Grow to Know’s new visual identity?
A: The new visual identity is designed to capture the organisation’s mission to bring "joy and justice", focusing on the natural world’s power and the positive action it can cultivate.
Q: What is the inspiration behind the cyanotype-processed images?
A: The inspiration behind the cyanotype images is the beauty of nature and the power of organic design.
Q: What is the significance of the blue and white colour palette?
A: The blue and white colour palette is significant as it plays on the dynamic motif of blueprints and master plans, signifying momentum and action.
Q: How will the new visual identity be used?
A: The new visual identity will be featured across the organisation’s touchpoints, showcasing the beauty of biodiversity and the power of nature.
