Perplexity’s Election Information Hub Blurs Line Between Verified and AI-Generated Content
Inconsistent Results
Perplexity’s Election Information Hub may have blurred the line between verified and free-wheeling AI-generated information. While some results come directly from trusted sources, searching for more information triggered open-ended AI-generated results from the wider web.
Cautionary Approach from Other AI Companies
Other AI companies appear to be taking a more cautious approach to the election. In WIRED’s testing, ChatGPT Search, a newly launched service from OpenAI, often declined to provide information about voting. "We’ve instructed ChatGPT to not express preferences, offer opinions, or make specific recommendations about political candidates or issues even when explicitly asked," Mattie Zazueta, an OpenAI spokesperson, told WIRED.
Google’s Approach
The results were often inconsistent, however. For instance, the tool sometimes refused to provide talking points to help persuade someone to vote for one candidate or the other, and sometimes willingly offered some. Google’s search engine also avoided providing AI-generated results in relation to the election. The company said in August it would limit use of AI in relation to the election in search and other apps. "This new technology can make mistakes as it learns or as news breaks," the company said in a blog post.
Other AI Search Upstarts
Even regular search results sometimes prove problematic though. During voting on Tuesday, some Google users noticed that a search for "Where do I vote for Harris" provided the location of voting information while a search for "Where do I vote for Trump" did not. Google explained this was because the search interpreted the query as one related to Harris County in Texas.
Some other AI search upstarts are, like Perplexity, taking a bolder approach. You.com, another startup that blends language models with conventional web search, on Tuesday announced its own election tool, built in collaboration with TollBit, a company that provides AI firms with managed access to content, as well as Decision Desk HQ, a company that provides access to poll results.
Perplexity’s Controversial Approach
Perplexity appears to have been particularly bold in its approach to upending web search. In June, a WIRED investigation found evidence that a bot associated with Perplexity was ignoring instructions not to scrape WIRED.com and other sites belonging to WIRED’s parent company, Condé Nast. The analysis confirmed an earlier report by developer Robb Knight concerning the behavior of bots operated by Perplexity.
The AI search engine is also accused of cribbing liberally from news sites. For instance, also in June, a Forbes editor noted that Perplexity had summarized extensive details of an investigation published by the outlet with footnote citations. Forbes reportedly sent a letter threatening legal action against Perplexity for the practice.
In October, News Corp sued Perplexity for ripping off content from The Wall Street Journal and the New York Post. The suit argues that Perplexity is breaching copyright law because it sometimes fabricated sections of news stories and falsely attributed words to its publications.
Conclusion
Perplexity’s approach to providing election information raises concerns about the blurring of lines between verified and AI-generated content. While other AI companies are taking a more cautious approach, Perplexity’s bold move may have unintended consequences on the integrity of the information provided.
Frequently Asked Questions
Q: What is Perplexity’s approach to providing election information?
A: Perplexity’s approach involves using AI to generate information, sometimes using trusted sources and sometimes providing open-ended results from the wider web.
Q: How do other AI companies approach providing election information?
A: Other AI companies, such as OpenAI and Google, are taking a more cautious approach, avoiding AI-generated results and focusing on verified information.
Q: What are the concerns surrounding Perplexity’s approach?
A: The concerns include the blurring of lines between verified and AI-generated content, and the potential for Perplexity to fabricate information or attribute false statements to news outlets.
Q: What is News Corp suing Perplexity for?
A: News Corp is suing Perplexity for ripping off content from The Wall Street Journal and the New York Post, breaching copyright law and sometimes fabricating sections of news stories and falsely attributing words to its publications.
