AI Commerce Experience Revolutionizes Online Shopping
A New Era in Shopping Search
AI search engines combine the conversational capabilities of chatbots with the web, creating a new, optimized search experience. Despite their proficiency in research, AI search engines fall short in certain areas, such as online shopping. However, Perplexity hopes to change that with its new feature.
Introducing Perplexity’s AI Commerce Experience
On Monday, Perplexity is rolling out what the company is calling a "first-of-its-kind AI commerce experience" in which users can research products via conversational prompts and image inputs, checkout with one click, and even get free shopping on all purchases.
How it Works
The biggest difference between a traditional shopping search experience and Perplexity’s shopping assistant is that when you ask a shopping-related question, you get comparisons in everyday language that feature a variety of reviews, "objective" answers, and product cards with the most relevant specs and items, according to the company.
Snap to Shop and Buy with Pro
The items featured on the product cards are not sponsored but are handpicked by AI to match the search prompt. Users also have the option of Snap to Shop; which allows users to take a photo of an item and ask Perplexity to visually find relevant products that match, similar to Google Lens. Using Buy with Pro, consumers can checkout with one click, requiring users to save their shipping and billing information just once.
Perplexity Pro
Other benefits of Perplexity Pro include access to at least 300 Pro Searches a day, a more robust search experience, access to the most popular and advanced AI models, including GPT-4o and Claude 3 Sonnet and Opus; API credit; and file analysis. The experience comes at a cost, retailing at $20 per month. Although subscriptions may seem steep, it does guarantee free shipping on all Buy with Pro purchases, which may help you get your money’s worth quickly.
Partnerships and Merchant Program
Perplexity shares that the shopping experience is powered by multiple partners, including Shopify, which provides Perplexity with the latest product information. Additionally, the company is introducing a free Perplexity Merchant Program, which allows merchants to share their product specs for the latest live details in the experience. Signing up is as easy as filling out the form.
Conclusion
Perplexity’s AI commerce experience is a game-changer in the world of online shopping. With its conversational search capabilities, Snap to Shop feature, and Buy with Pro option, users can now research and purchase products with ease. Although the subscription fee may seem steep, the benefits and free shipping on all purchases make it a worthwhile investment.
Frequently Asked Questions
Q: What is Perplexity’s AI commerce experience?
A: Perplexity’s AI commerce experience is a new way to research and purchase products online using conversational prompts and image inputs.
Q: How does Snap to Shop work?
A: Snap to Shop allows users to take a photo of an item and ask Perplexity to visually find relevant products that match.
Q: What are the benefits of Perplexity Pro?
A: Perplexity Pro offers access to at least 300 Pro Searches a day, a more robust search experience, access to advanced AI models, API credit, and file analysis.
Q: How much does Perplexity Pro cost?
A: Perplexity Pro retails at $20 per month.
Q: Is there a free version of Perplexity’s AI commerce experience?
A: Yes, the Perplexity Merchant Program is free and allows merchants to share their product specs for the latest live details in the experience.
