Vinted’s New Again Campaign: A Refreshing Digital Experience
A New Era for Sustainable Fashion
Online marketplace Vinted has unveiled a brand-new campaign, supporting its fresh creative platform "New Again". The ‘Re-invinted’ campaign is supported by a dynamic new website and interactive shopper personality quiz, spotlighting the unique habits of the reseller community using real-world data.
Breaking the Mold with Stink Studios
Creating impactful branding is about pushing boundaries, and Vinted’s delightfully immersive new campaign is a refreshing experience that transcends static design. With 3D elements, interactive assets, and a playful design, Vinted’s new campaign is a bold reflection of the brand’s eclectic spirit and sustainable ethos.
A World of Possibilities
Supported by real member data, the interactive website showcases shoppers’ ‘Pre-loved Personality’, spotlighted by a quiz which gives "Vin-sights" into their unique tastes. Each persona represents a unique personality trait when it comes to how members are getting the most out of buying and/or selling. When we set out, the assumption was that there would be 6-8. But after diving into the data, we realized there were many, many more.
Data-Driven Design
Each persona is brought to life through the data points that are most representative of those kinds of members. Specific items and illustrations are designed to reflect this data, from an LV bag for Lux Lovers, to illustrated data visualizations.
A Challenge to Flexibility
Vinted is an international brand, and the experience works in a number of languages. Creating a design system that creatively expresses the core values of the campaign, while also flexing to fit any language on any device, posed a real challenge. Once this was cracked, the main task was elevating the design and interactivity to the highest standard within those technical constraints.
Conclusion
The Re-invinted website was particularly fun to design, and the experience is as addictive as it is insightful, encouraging users to explore by scroll, scroll, and scrolling some more. The tactility of the 3D cards and playful interactions build on this feeling of joy that the Vinted brand celebrates.
Frequently Asked Questions
Q: What is the ‘New Again’ campaign?
A: The ‘New Again’ campaign is a fresh creative platform launched by Vinted, supporting its new campaign "Re-invinted".
Q: What is the ‘Re-invinted’ campaign?
A: The ‘Re-invinted’ campaign is a new campaign by Vinted, supported by a dynamic new website and interactive shopper personality quiz, spotlighting the unique habits of the reseller community using real-world data.
Q: What is the purpose of the campaign?
A: The purpose of the campaign is to promote sustainable fashion and the benefits of buying and selling second-hand items.
Q: What kind of data is used in the campaign?
A: Real member data is used in the campaign to create personas and illustrate the different buying and selling habits of Vinted’s members.
