One of the most unexpected stories we’ve seen this year…
Rainbow Wool: A Project to Help Gay Rams
One of the most unexpected stories we’ve seen this year so far is all about a project that helps gay rams. Did you know that around 1 in 12 sheep are gay? Me neither. And those gay rams often meet a sad end, as they can’t be used for breeding.
The Solution: Rainbow Wool
Enter Rainbow Wool, a new German initiative that makes wool from gay rams into fashion products, with the profits supporting projects for the queer community. The branding was designed by Barcelona-agency, Hey Studio, and like many of Hey’s vibrant projects, it’s pure joy.
Branding and Identity
The branding features brightly colored curved shapes that work perfectly for this project – emulating the ram’s wool as well as symbolizing the LGBTQ+ community. A series of fun assets and videos bring a light-hearted positivity to the table, rather than focusing on any negatives, as we sometimes see in stories of animal welfare. The rounded curves of the project and use of soft, wooly textures also help make this a welcoming and inviting identity.
Video Campaign
The video invites people to adopt a sheep as well as buy products created from the gay rams’ wool.
The Story Behind the Branding
"The identity of Rainbow Wool is deeply rooted in the symbolism of the flock, representing unity, diversity, and resilience," says Hey on its website. "By centring the concept around a herd of gay sheep, we highlight the strength found in community and the beauty of embracing our differences."
Behind the Scenes
The project was created in partnership with Serviceplan, who worked on the product design, web development, and more, based on Hey’s brand assets.
Conclusion
It’s hard not to be charmed by this project, which feels like the sort of wooly, warm hug we all need this January. Rainbow Wool is a heartwarming initiative that not only supports the queer community but also gives a new life to gay rams.
Frequently Asked Questions
Q: What is Rainbow Wool?
A: Rainbow Wool is a German initiative that makes wool from gay rams into fashion products, with the profits supporting projects for the queer community.
Q: How does Rainbow Wool help gay rams?
A: By using wool from gay rams, Rainbow Wool gives a new life to these animals that would otherwise meet a sad end.
Q: What does the branding symbolize?
A: The branding features curved shapes that emulated the ram’s wool and symbolize the LGBTQ+ community, representing unity, diversity, and resilience.
Q: How can I get involved?
A: You can learn more about Rainbow Wool and find out how to get involved at their website.
