Digital Studio Koto Unveils Seasoned, an Online Hub for Creatives
A Feast of Knowledge for Emerging Creatives
Digital studio Koto has unveiled its new project, Seasoned – an online hub for creatives that explores the expansive world of branding. Leveraging the studio’s design expertise, the site is a feast of knowledge for emerging creatives, providing a stylish collection of e-books and expert insights to educate and inspire.
Addressing Barriers to Entering the Creative Industry
Creating impactful branding is no mean feat, but with a diverse range of clients, from Sonos to WhatsApp, Koto’s rich industry experience is an invaluable tool. Reflecting the brand’s commitment to supporting aspiring creatives, Seasoned is a passion project built upon giving back to the creative community, bridging the gap between professional studios and emerging talent.
The Seasoned Site Design
The Seasoned site has a distinctly retro charm, comprised of a collection of unique ‘cookbooks’ filled with handy and palatable design expertise (also be prepared for a banquet of culinary puns). "We were hugely inspired by the visual vernacular of 70s and 80s cookbooks and their simple approach to explaining (even the strangest) dishes. We wanted to bring some joy to a space that can sometimes feel a little stuffy, and hopefully that’s reflected in the digital experience – challenging conventions of what an educational resource should look like with moments of surprise and delight," says Koto’s senior designers Dylan Young & Sienna Mark-Brown.
A True Team Effort
Building Seasoned was a challenge, especially within a busy studio environment where client work often takes priority. However, the team’s shared passion for this initiative drove it forward. "We overcame the time constraints through collaboration, dedication, and a collective belief in the project’s potential. It was a true team effort, fuelled by the desire to create something meaningful and share our gained knowledge," Sam says.
Future Plans for Seasoned
Still in its early days, Seasoned is set to grow by adding more interactive learning resources, eventually expanding its reach with more direct, real-world experiences. "The immediate next Seasoned step is for us to release a couple more ‘cookbooks’. After that, we’d love to start offering real practical advice and insights, in an interactive way – such as portfolio reviews, guest lectures, competition briefs, education tutorials and mentorship schemes," adds Dylan and Sienna.
Conclusion
Seasoned is a testament to Koto’s commitment to supporting emerging creatives and giving back to the design community. With its unique blend of design expertise and playful approach, the site is sure to inspire and educate many. As Koto continues to grow and evolve, it will be exciting to see how Seasoned develops and expands its reach.
FAQs
Q: What is Seasoned?
A: Seasoned is an online hub for creatives that explores the expansive world of branding, providing a stylish collection of e-books and expert insights to educate and inspire.
Q: Who is behind Seasoned?
A: Seasoned is a passion project built by Koto, a digital studio with a diverse range of clients, from Sonos to WhatsApp.
Q: What can I expect from Seasoned?
A: Seasoned offers a collection of unique ‘cookbooks’ filled with handy and palatable design expertise, as well as interactive learning resources and real-world experiences.
Q: How can I get involved with Seasoned?
A: You can stay up-to-date with Seasoned’s latest developments and releases by following the studio’s social media channels or signing up for their newsletter.
