A Skechers Ad Sparks Outrage Over AI-Generated Artwork
A recent Skechers ad has sparked outrage among fashion fans, who have speculated that the artwork may be AI-generated. The ad, which appeared in the December issue of Vogue, features a bizarre and poorly executed design that has left many scratching their heads.
The Controversy Surrounding AI Advertising
The use of AI in advertising has long been a topic of controversy, with many consumers expressing concerns over copyright issues and the often lackluster quality of AI-generated artwork. While AI can be a useful tool for generating designs quickly and efficiently, it is clear that in this case, the ad’s creators have not done enough to mask the AI-generated nature of the artwork.
The Offending Artwork
The ad features a number of design errors, including warped faces, ripped and unfinished clothing, and nonsensical background text. TikTok user @polishlaurapalmer was the first to spot the ad, and shared her reaction on the platform.
FUGLY
♬ original sound – polishlaurapalmer
Reaction from the Public
The reaction to the ad has been overwhelmingly negative, with many taking to social media to express their disgust and disappointment. One commenter wrote, “As someone in advertising, it’s getting bad. literally have fights explaining how bad AI is and everyone just wants the cheapest/quickest option with no regard for quality.” Another questioned, “Why would Vogue allow this?”
A Pattern of Controversy
This is not the first time that a brand has been called out for allegedly using AI in their advertising. Transport for Ireland recently received a backlash for using AI art in a campaign, and some brands have even used provocative “anti-human” billboards to promote their use of AI.
A Conclusion
The backlash against AI in advertising is clear: most people would rather see human creativity over artificial AI-generated artwork. While AI can be a useful tool, it is clear that in this case, the ad’s creators have not done enough to mask the AI-generated nature of the artwork. As a result, the ad has sparked outrage and disappointment among fashion fans and the wider public.
FAQs
Q: Is AI-generated artwork always this bad?
A: No, AI-generated artwork can be of high quality, but in this case, it appears that the ad’s creators did not do enough to mask the AI-generated nature of the artwork.
Q: Why is AI in advertising a topic of controversy?
A: AI in advertising is a topic of controversy because of concerns over copyright issues and the often lackluster quality of AI-generated artwork.
Q: Can AI be a useful tool in advertising?
A: Yes, AI can be a useful tool in advertising, particularly for generating designs quickly and efficiently. However, it is clear that in this case, the ad’s creators did not do enough to mask the AI-generated nature of the artwork.
