The Surprising Story Behind the Chupa Chups Logo
A Rare Piece of Art History
We’re no strangers to logo lore here at Creative Bloq, so it’s rare that I’m genuinely surprised by a design history story – until now. To this day, legendary lollipop brand Chupa Chups is known for its timeless logo, but it turns out its early origins are actually a rare piece of art history. Why? The Chupa Chups logo is a Salvador Dali original.
The Birth of a Iconic Logo
Yes, the iconic Spanish artist is the mastermind behind the early Chupa Chups logo that inspired the design we know and love today. In 1969, Salvador Dali was approached by Chupa Chups company founder Enric Bernat to create a new logo. Getting to work, Dali began doodling potential designs and after an hour, he settled on a simple yellow daisy design housing the original Chupa Chups wordmark. With a keen eye for design, Dali insisted that the new logo go atop the lollipop, so as not to be lost when the treat was unwrapped.
A Timeless Design
Since Dali’s design, the logo has remained fairly unchanged, with only slight modernizations added. The iconic silhouette of the design is still present today, proving the timeless and enduring power of Dali’s creative vision.
A Legacy That Endures
Conclusion
The Chupa Chups logo is a testament to the power of collaboration between art and design. Dali’s unique perspective brought a touch of genius to the lollipop brand, resulting in a logo that has become an instantly recognizable beacon of nostalgia.
FAQs
Q: Who designed the original Chupa Chups logo?
A: Salvador Dali designed the original Chupa Chups logo in 1969.
Q: Why did Dali design the logo to go atop the lollipop?
A: Dali wanted the logo to remain visible even when the lollipop was unwrapped, ensuring its visibility and recognition.
Q: How has the logo design changed over time?
A: The logo has remained largely unchanged, with only slight modernizations added over the years.
